Nicolas Schwabach and Magno Silva relay their experience of using machine learning methodologies to improve lead generation. In doing so, the 'marketing mathematician' and algorithm developer seek to demystify machine learning approaches in marketing.
Ponderous writing is lazy writing. Instead of digging beneath the true meaning of words, it's easier to combine abstract language with industry terminology. Herschell Gordon Lewis warns against developing this syndrome in his own inimitable way.
In this month's issue, we look at a rather wonderful example of gamification by WHSmith, consider whether crowbarring lofty ideals into products is always such a good idea, and highlight the importance of having an innovation strategy.