Neurodiversity isn’t a new concept but research and best practice in the public domain remains limited. Kate Burnett, MD of DMA Talent, discusses how its Neurodiversity Initiative is helping businesses to make adjustments that will help them to tap into this under-utilised and highly talented pool of people.
In the first part of this series on employee advocacy Andrew Seel, CEO, Qubist, looked at ‘Why employees are the new Influencers’ and the key benefits for brands in creating an employee advocacy programme. In this second post, he looks at the strategies you can employ to set up your own employee advocacy team, what they will need to do practically and how to recruit and motivate your first advocates.
In a new bi-monthly poll of our readers, the GMA asked what skill was most lacking in marketers today. After receiving more than 100 responses, we reveal the top 5 missing skills. Clues are in the word cloud!