Insight for Data Driven Marketers - The Global Marketing Alliance

7 min read

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Take control! How to get started with a data governance programme

16^th Mar 2021 / By Mel Dixon

Data-driven technologies are evolving at a fast-rate and global regulators are striving to implement laws which safeguard the rights of citizens. So how do YOU keep up? The answer is effective data governance. Find out what it is and how to get started...

4 min read

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Feeding your rivals, preaching marketing's value and creating the perfect tweet

16^th Mar 2021 / By Craig Hanna

Learn from KFC Spain's brazen taste test, get involved in marketing's attempt to - well - market itself, and take inspiration from THAT tweet by Weetabix.

1 min read

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[FREE REPORT] How to define, discover and develop actionable leads in B2B marketing

01^st Mar 2021 / By Mel Dixon

Generating leads is the biggest priority for marketers in 2021, according to research by Lead Monitor. This new report marries the theory of lead generation with practical tips on how to do it.

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing