Another gem from the Herschell Gordon Lewis collection. This time the late copywriting great explores the importance of not just sharing responsibility, but assuming responsibility. Don't blame bad results on Department X!
In this article, we explore how technology holds the key to ensuring data is accurate, up-to-date and ready for use. In today's regulatory climate, it's not just good for business: it's essential for legal compliance.
In this quickfire blog post, copywriting heavyweight Drayton Bird addresses the issue of price. What he suggests is a simple change in mindset which may make you rethink your next quote or product price point.