Insight for Data Driven Marketers - The Global Marketing Alliance

5 min read

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SEO copywriting: 10 tools to optimise content for search engines and readers

10^th Apr 2019 / By Gloria Kopp

Online content marketers and regular bloggers must ensure their written work is clean and grammatically correct as well as engaging for the reader and effective for search engine optimisation – SEO. Here are some tools that can ensure that remit is fulfilled and to assist with SEO copywriting success.

6 min read

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5 key areas that marketing teams need to invest in this year

01^st Apr 2019 / By Andy Dorling

What key skills should marketers develop in 2019? Andy Dorling, General Manager of Learning Solutions, Institute of Direct and Digital Marketing (IDM) begins by discussing the importance of developing data-related skills.

Book your place at the B2B Marketing Expo 2019

1 min read

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Book your place at the B2B Marketing Expo 2019

19^th Mar 2019 / By Mel Dixon

We’re excited to announce that the GMA will be an official partner of the B2B Marketing Expo! Widely regarded as Europe’s greatest marketing event, this year's expo takes place at London’s ExCeL on the 27th & 28th March - and you can claim your free ticket...

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing