Competition and a threat or potential strategic partners and source of fresh talent? What’s the view of corporates about entrepreneurial companies just starting out in the marketplace . . . and what can those tech-savvy innovative start-ups teach brands?
Your social media strategy should be carefully tailored, research shows, because different demographics use multiple channels in unique ways – and a brand which uses the same approach across platforms and age groups is unlikely to get good results. Here’s why certain brands should examine their data and hone a Snapchat marketing strategy to target a particular audience.