In a new bi-monthly poll of our readers, the GMA asked what skill was most lacking in marketers today. After receiving more than 100 responses, we reveal the top 5 missing skills. Clues are in the word cloud!
The ability to harness data is the foundation for ever-more personalised marketing - and it lies at the heart of what being 'data-driven' is all about. Babatunde Khalidson focuses on four key personalisation opportunities provided by data - as well as the challenges that need to be overcome. He begins by looking at three-tier granularity...
What is influence and who has the power to effect change in your customers or potential buyers? Are you able to measure influence and report on it accurately? How can you grow your circle of influence authentically and sustainably? In a new three-part series, Andrew Seel explains why employee advocacy is on the rise and demonstrates how you can pass the microphone to your colleagues.