Festive cheer might be hard to come by in the tourism industry this year. But some cities around the world are determined to make the most of a bad situation and celebrate Christmas responsibly - with the help of their industrious marketing departments.
To survive and thrive during this age of upheaval requires businesses to stay current and visible through a strong online presence. Adam Benzecrit, Director at inflo.Ai, shares his insights on how to maximise the potential of online content, especially for smaller companies looking to grow their brand.
This week, we've been astounded by the figures released from Alibaba's 'Global Shopping Festival', learned how to put behavioural science into practice and considered two sides of the Big Tech regulation debate.