What is influence and who has the power to effect change in your customers or potential buyers? Are you able to measure influence and report on it accurately? How can you grow your circle of influence authentically and sustainably? In a new three-part series, Andrew Seel explains why employee advocacy is on the rise and demonstrates how you can pass the microphone to your colleagues.
Every organisation has its own particular requirements when it comes to managing the event marketing process - and this makes finding the ideal solution a tough task. Thankfully, Simon Daniels is on hand to help you evaluate the options. He argues that good data load functionality and flexible segmentation are among the key capabilities you should bear in mind when choosing event marketing technology. But what else should you consider?
It's been a few months since the GDPR came into force and still confusion remains. Fiona Salmon takes us through some of the key mix-ups which are leading data management companies to unnecessarily jettison user data. She also outlines a key lesson to learn from the recent ICO ruling and identifies the one key area where companies are consistently letting down consumers.