Insight for Data Driven Marketers - The Global Marketing Alliance

5 min read

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Screen overload, digital body language & emotional search

29^th Oct 2021 / By Mel Dixon

Global Perspectives returns with the latest innovations and insights from the world of marketing, including: how to find what you want via 'emotional search', the rise in demand for audio information and a powerful anti-FGM campaign from Egypt.

3 min read

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"Stuff their mouths with gold": the value of freebie marketing

29^th Oct 2021 / By Drayton Bird

Drayton Bird lauds the value of offering a good freebie to entice people to your product. He explains why it works and offers a prime example courtesy of successful magazine The Oldie.

7 min read

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How to kickstart your account-based marketing strategy

20^th Oct 2021 / By Mel Dixon

Making a start with your account-based marketing strategy can seem an overwhelming prospect. This blog post provides a detailed summary of how to begin. It will surely help point you in the right direction...

Keep up to date with global best practice in data driven marketing

Keep up to date with global best practice in data driven marketing