Deadline for submissions Is May 23.
In recognition of the world’s top data-driven marketing campaigns — measured by strategy, creative, and results, the USA Direct Marketing Association 
The awards will be presented at a gala ceremony in October in San Diego, California. The deadline for submissions is next month: May 23. Registrations received before Friday May 2, will receive a $100 discount.
Linda Woolley, DMA’s president and CEO, said: “The ECHOs exemplify the heights of success that can be achieved through great data-driven marketing and equally great creative.
“As the incredible wealth of data available to us increasingly fuels our economy and our data-driven lifestyles, and when combined with superb creative that snags us and holds our attention, it’s truly exciting to see how these things drive outstanding results in exceptional marketing campaigns.”
Winners will be selected in 15 business categories — automotive; business and consumer services; communications and utilities; consumer products; education; financial products and services; information technologies; insurance; nonprofit; pharmaceutical and healthcare; product manufacturing and distribution; professional services; publishing and entertainment; retail and direct sales; and travel and hospitality/transportation.
The ultimate team award
Jenny Abreu, DMA’s director, awards & recognition programs, said: “This year’s call for entries competition continues the theme, ‘The Ultimate Team Award,’ and new tag line ‘Achieve the Ultimate with a Common GOOOAL!’ honouring this year’s BIG game — which couldn’t be more fitting.
“After all, ECHO-award winning campaigns exemplify outstanding team work — as they incorporate the ECHOs’ three pillars — for creative, strategic — and game-winning results.” The integrated marketing effort supporting the entries is developed by Quinn Fable Advertising, Inc. (New York).
This year’s ECHO competition will honour excellence in integrated and single-channel direct-response campaigns spanning a diversity of channels, such as alternative media, banner ads, catalogue, direct mail, email, mobile, print, search marketing, social media, telemarketing, television/video/radio, web advertising and web development.
Tedd Aurelius, vice-president, director 1-2-1 engagement, The Martin Agency, is chairman of the DMA International ECHO Awards Board of Governors. He said: “We’re seeing that the best customer engagement efforts are coming from all over the world, not just the US — and each year, the winning ECHOs serve as a benchmark for direct response brilliance that is both measurable and accountable.
“Our Gold, Silver and Bronze ECHO winners are selected from hundreds of entries, ranging from acquisition, to penetration, to retention programs, which showcase brands using data-driven insights to power their strategy, generating fabulous creative ideas that achieve amazing results.”
Each year, ECHO entries include data-driven campaigns from the US and more than 50 countries – and 2014 entries will be judged later this spring and early summer in Australia, Denmark and the US.
This year’s Awards Ceremony and Gala will be held on Tuesday October 28, during the DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers, at the San Diego Convention Center.
In addition to the Gold, Silver and Bronze ECHO awards, four special awards will be presented: the Diamond ECHO Award for the most prestigious and, considered, the top campaign overall; the Personal Connections ECHO Award sponsored by Pitney Bowes; US Postal Service Gold Mailbox Award; ECHO Green Marketing Award; and Henry Hoke Award.
For more information about the International ECHO Awards, which will be presented Tuesday evening, October 28, 2014, during DMA2014m click here. The DMA2014 Annual Conference & Exhibition will be held October 25-30 in San Diego, California.