Learn to Lead, Engage, Analyze and Optimize at major US event

Conference to take place June 3-4 in NYC.

At the USA Direct Marketing Association’s (DMA) Integrated Marketing Week (IMW14) conference, attendees will immerse themselves in winning strategies and tactics through three dedicated program tracks: Lead, Engage, and Analyze & Optimize — as well as special ‘Funnel’ sessions focused on B2B topics. IMW14, The Event for Integrated Marketing in the Customer Experience Era, will be held June 3-4 at the Metropolitan Pavilion in New York City.

Paul McDonnough, the USA DMA’s vice-president of conferences and events, said: “At IMW14, we’ve set out the roadmap every marketer needs to follow to start, reboot, or fine-tune their integrated marketing.

“This isn’t theory and projection — it’s about proven routes to success. IMW’s three-track agenda features keynotes, industry leaders, and tech entrepreneurs covering the key disciplines for delivering great customer experience.”

Lead: Making It Happen

Thought leaders from top companies such as Nutrisystem, Forrester Research, The Weather Company, and Canon USA will show attendees how to transform their businesses and implement successful change; create winning budgets; and grow their brands across channels.

Lead topics include:

• Business Agility – or How to be Open to Change
• CMO or CIO? How Technology is Changing the Marketing Landscape
• Engagement with a Purpose: the Power of B Corporations
• How CMOs Can Unlock “Power of One” Marketing
• Implementing a Global Business Transformation Strategy for the Future
• Expansion versus Cannibalization: Managing Across Products & Channels at Nutrisystem
• Getting Buy-In from the C-Level: A Roundtable

Engage: From Customer to Fan and Advocate

Industry leaders from The Economist, OgilvyOne, New York Life, 1to1 Media, Citigroup, Havas Worldwide, Cabela’s, eM+C, Reebok America, and appssavvy will show attendees how to engage across channels for loyalty, retention and advocacy, and how to keep customers in play through branded content, personalization and conversion drivers.

Engage topics include:

• Logic & Magic: Data-Driven Creativity to Drive Customer Engagement
• The Secret to Seamless Customer Experience: Responsive Design
• Understanding Your Customer through Analytics
• The New Rules of Engagement
• Connecting with Consumers in an Omnichannel World
• Timing: The Missing Ingredient in Mobile Advertising
• Using Behavioral Modeling to Engage Customers Throughout the Decision-Making Process

Analyze & Optimize: Unlocking Data for Actionable Insight

How do you get relevant, timely insight for personalization and targeting? What are the best strategies for delivering high-impact, revenue-generating experiences? Experts from leading companies, including Google, Cisco Systems, Inc., The Martin Agency, Penske, Cancer Treatment Centers of America, Target Marketing Magazine, Didit, Scholastic Books, Time Warner Cable, and more, will show you how.

Analyze & Optimize topics include:

• Integrating the Offline with the Online
• Creative by the Numbers: Can Great Creative and Numbers Coexist?
• Turning Big Data into Right Data
• The New Online Marketing
• The Profit Driven Marketer: Being There in More Moments that Matter
• Data Attribution or Media Mix Optimization?
• Data-Driven Innovation: The Future of Integrated Marketing

In addition to these three tracks, IMW14 offers Funnel sessions: where marketing meets sales in the new B2B, where attendees will learn how to align sales and marketing around a single set of metrics — and gain strategies, tactics, and tools for automated lead nurturing, content marketing, and revenue performance management.

For a full list of tracks, topics, and descriptions, click here