- Audience Insight
Martha Halford PR
Martha Halford PR is a consultancy, established in 2010, successfully promoting books, the arts, and many authors/ professionals incl. entrepreneurs & business-people. She also helps companies to understand their audience better and target their message more effectively.
Martha Halford specialises in getting NATIONAL COVERAGE ACROSS A WIDE RANGE OF MEDIA for authors/ professionals who aren’t necessarily celebrities. Before setting up her own consultancy she oversaw the PR function of a leading business publisher for ten years.
Throughout the years she has overseen the publicity of several practitioners and their companies such as family lawyer/ mediator Mary Banham-Hall, and international branding/ customer strategist, Martin Lindstrom (she started working with him, promoting his books, in 2000, and she still oversees his PR in the UK).
An enterprising and creative publicist, fully persuaded that the basics of PR are transferable to other fields than publishing, she has offered marketing/sales advice to several companies and individuals both in Britain and internationally (for example, she carried out some marketing research for SPi Global (headquartered in the Philippines). Moreover, she has written promotional materials for various organisations including Milan-based architecture practice, Quarch Atelier, now known as Pink Ball. She also orchestrated the publicity for the UK tour of Anglo-Caribbean actress and social entrepreneur, Tonya Joy Bolton.
In addition, she has sat on numerous committees of professional societies including ‘Women in Publishing’ and the ‘Galley Club’ (UK). She acted as a spokesperson for both organisations.
She has given several lectures at the University of Kingston and the University of Buckingham.
She is a Freeman of the City, and is in the process of becoming a Liveryman, associated with the Worshipful Company of Glaziers