Mobile can be cited as one of the contributing factors to the rise of eCommerce all over the world, Pacnet Services reports. Many of today’s tablets and smartphones double as mobile computers for people who own them.
Because of these advanced functionalities, activities that at one time could only be completed using a laptop or desktop can now be done on mobile devices, shopping being one of them. This has created an environment where consumers have become increasingly comfortable using a credit or debit card to buy goods and services while on the go.
Despite the obvious convenience of making an online purchase on a tablet or smartphone, some countries, like Australia, still prefer to make these transactions on a computer.
ZDNet, citing data from research conducted by the Australian Communications and Media Authority, revealed that mobile eCommerce has grown an astounding 448 per cent in nearly four years. In December 2013, 3.4 million Australians conducted an eCommerce transaction on a mobile device. In 2010, the number was less than 1million.
Even with the significant eCommerce payment increases, people living in the country still prefer to use a computer when doing business over the Internet. The website states that online shopping transactions taking place on a PC were 24 percent higher than those conducted on mobile. However, the astonishing growth of mobile e-commerce in Australia shows just how valuable the devices have become to the growing popularity of online shopping.
How mobile stands to reshape eCommerce even further
Now that smartphones and tablets have the ability to perform eCommerce-related tasks, the next step in the evolution of mobile eCommerce is the development of applications that make the shopping experience even easier.
WhaTech states some of the advantages offered by mobile eCommerce apps include streamlining the ordering process from selection to checkout and building a level of trust between the company and the consumer. Branded applications help to make mobile shoppers more comfortable, especially with respect payment processing. This can create a situation where consumers are encouraged to do repeat business with a brand.
With more people becoming reliant on mobile devices to buy goods and services online, eCommerce companies should begin taking steps to ensure portals are optimised for the mobile platform so that no sales opportunities are missed. Ecommerce isn’t slowing down and it’s only going to get bigger as time goes on. This is why companies should begin making adjustments to their eCommerce strategies with respect to mobile, now.
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