Junction counts a host of previous success stories as the motivation for its creation. Decades of front-line experience have forged its vision of what the modern world of marketing requires and shaped the approach and team structure.
The creation of Junction was spurred by the desire of the founding members to build a truly integrated agency focused on delivering ground-breaking creative solutions, backed by clear and highly measurable metrics. At the executive level, the leadership team reflects this ethos having built their reputations on creative yet accountable marketing.
“The shift in marketing isn’t just a shift to digital,” said Kemish. “It’s a shift from one-way messages to focusing on creating great branded experiences that benefit both the client and their audience. Junction was created to respond to marketers’ simultaneous needs for new and disruptive business strategies; digitally-led marketing ideas, and the data, technology and scale needed to execute them efficiently around the world.”
“We’re an interactions agency, not a communications agency,” said Grant. “We can address, not just brand awareness or lead generation, but all the points where audience and brands come together, no matter what the platform or channel.”
“In bringing together a core team of highly experienced and credible specialists, we’re able to leverage the best capabilities across our network. Moreover, we’re launching Junction with a strong and already proven track record of working with and for leading clients” said Kemish.
Supporting Junction’s integrated model are its data-informed approach and advanced analytics tools. These allow the firm to optimise and improve its work over time, and to provide clear and detailed metrics that help clients accurately assess the impact and Return On Investment of their campaigns and initiatives.
The firm develops solutions across the full marketing landscape, combining traditional marketing with digital media including mobile, web, inbound, online advertising and social media: bringing technology and creativity together in innovative ways that drive both awareness and business growth.
“In forming Junction, these multi-skilled marketing experts bring together a complementary mix of resources and talent that is truly world-class,” added Grant, Managing Partner and Founder. “We are pleased to demonstrate that marketing does not have to continue in the same mode – There’s another way.”
Press contacts:
Finley Martin
hello@junction-agency.com
http://www.junction-agency.com
@junctionagency