A shortlist has been announced of the UK’s top brands according to young people.
The Voxburner shortlist has been ranked by a panel of 18-24s to reveal the most loved youth brands in the UK. The results will be announced at the Youth 100 on November 6.
Now it its third year, the Youth 100 has expanded to make the results more meaningful to marketers and businesses – more than 3,000 young people will vote on how they feel towards the shortlist of 550 brands that are relevant to the everyday lives of 18-24s. New categories have been added including apps, online shopping, luxury brands, graduate employers and universities.
In 2013, YouTube snapped up the top spot for the second year running, with Amazon, BBC, Ben & Jerry’s and Facebook all making the top 10 and category winners across tech, fashion, entertainment, travel, finance and more included Sony, Converse, Wetherspoon, National Rail and Paypal.
Voxburner has once again partnered with creative youth agency Thinkhouse, which will be running tandem research into why brands have an impact in the lives of young people and what role they play.
Luke Mitchell, head of insight at Voxburner, said: “The Youth 100 will reveal the current sentiment of young consumers towards the brands in their lives.
“From the moment they wake up, wash, eat breakfast and buy coffee, to the time before they switch off and sleep, we’ll be looking at the brands that impact their daily lives. In three years the Youth 100 has quickly grown to become an important and much-anticipated piece of research for the marketing and advertising world.
“The youth market is very fast-paced and we’re excited to find out who the movers and shakers of 2014 will be and which new brands have made an impact.”
Emily Cramp, MD of creative youth agency, Thinkhouse, said: “We’re pumped to collaborate with youth-insight specialists Voxburner for the second year running to deliver an incredibly insightful and engaging event. We will be bringing along our knowledge and expertise of working with youth-focused brands, and latest research findings to deliver a state-of-the-nation perspective on young Britain’s relationships with brands.”
The top 100 brands will be unveiled at an exclusive awards ceremony in London hosted by radio and TV presenter George Lamb, with the stories behind the results presented at a one-day insights summit prior to the awards ceremony featuring additional speakers from leading youth brands including Costa, Domino’s, Channel 4 and Microsoft.
Registration is now open for the Youth 100 Insights Summit and Awards Ceremony, which takes place on November 6. Click here for more information.