Royal Mail MarketReach has partnered with D&AD, a global creative association promoting excellence in the advertising and design industries, to launch a range of initiatives to champion great direct mail creative.
These initiatives form part of a wider Royal Mail MarketReach campaign to promote creative excellence in direct mail craft skills.
Royal Mail MarketReach will sponsor the direct category of the D&AD Professional Awards 2015, taking an active role in encouraging agencies to enter their best work.
D&AD and Royal Mail MarketReach will co-host a Call For Entries event for key creatives on Wednesday, January 28, a workshop designed to raise interest in the awards while also addressing the challenges of entry, and jointly commission a series of articles from key industry personalities and agencies, entitled ‘I wish I’d done that’ which will recall great direct mail campaigns that have inspired them.
Working together, Royal Mail MarketReach and D&AD will also establish an advisory panel of industry experts including Nicky Bullard (executive creative director at Lida/M&C Saatchi) and Ian Haworth (global chief creative officer at RAPP) who will determine how to inspire and showcase creativity and raise standards within the direct mail sector.
Commenting on the partnership, Jonathan Harman, managing director of Royal Mail MarketReach, said: “We want to find and promote the best examples of creative in direct mail to inspire us all to raise the bar even higher. We also want to encourage the next generation of creatives by showing them what can be achieved with great direct mail.
“Our partnership with D&AD is part of our on-going commitment to creative craft skills, which has also seen us join Google, The Guardian and HP in sponsoring the DMA’s Campaign for Great British Copywriting.”
Tim Lindsay, chief executive officer of D&AD said: “D&AD is proud to be joining forces with Royal Mail MarketReach. By bringing together both our areas of expertise we are creating a powerful partnership. This will allow us to amplify the value of creativity in direct mail, in line with our responsibility to educate and inspire.”
To find out more about the D&AD Awards 2015, click here.