Global Marketing Alliance

Australia: line up of speakers announced for ADMA Global Forum.

The Association for Data-Driven Marketing and Advertising (ADMA) has announced the line-up of speakers for this year’s ADMA Global Forum, taking place July 28-30 in Sydney. This year, the international contingent features speakers from the USA, the UK, Canada, Japan, China, India and Korea.

ADMA CEO, Jodie Sangster (pictured below), said: “ADMA Global Forum has changed this year to reflect the growing footprint of the marketing, advertising and media landscape. This is why we now have four conferences under the ADMA Global Forum banner which reflect key aspects of the new data-driven world.”

In addition to ADMA’s annual Marketing and Advertising Forum, there are the new ADMA Creative Fuel, ADMA Media Connect and ADMA Business Intelligence and Analytics Lab conferences.

“Everything is becoming data-driven and we felt that media, creative and data analytics needed their own conferences to explore the latest ideas and trends,” said Sangster.

“Gone are the days when we can just benchmark ourselves against our Australian peers. We are now competing globally. Therefore, we need to have a broader perspective. For each of these conferences we have secured the world’s foremost innovators in marketing, creative thinking, analytics, innovation and technology. Delegates will learn how these world leaders are engaging customers and delivering ROI,” she added.

Global speakers confirmed for the ADMA Global Marketing and Advertising Forum taking place at Sydney Hilton Hotel include:

Speakers for the ADMA Media Connect Event, supported by the Media Federation of Australia, and taking place Tuesday 29 July at Sydney Hilton Hotel, are:

Speakers for the ADMA/IAPA Business Intelligence and Analytics Lab, taking place Wednesday 30 July for the professional analytics industry, are:

The speaker line-up for the ADMA Creative Fuel conference (July 28, Museum of Contemporary Art Australia) will be announced in early June.

Each conference runs from approximately 8.45am-5.45pm with networking drinks to follow. Keep up with the news on Twitter @admaforum and connect using #admaforum. More information is here. 

There will also be networking and social events during the conferences as well as an Innovation Zone showcasing the latest in products and services for the industry.

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