London School of Marketing releases its latest whitepaper addressing the power and persuasiveness of inbound marketing for small and medium enterprises
The London School of Marketing – which offers accredited marketing and business qualifications in the heart of London – has published its latest white paper titled, ‘Inbound Marketing for Small and Medium Enterprises’ using its own institution as a detailed case study.
“With the boom of Generation F and the exponentially increased use of the internet, inbound marketing has gained prominence over the last few years,” the white paper says. “Put simply, inbound marketing attracts leads through quality content. It involves a pull strategy as opposed to pushing messages through purchasing ads and email lists. [It is suitable for] small and medium enterprises because it is cost-effective, powerful and transparent. “
Within the free downloadable white paper, the London School of Marketing follows the rise of inbound marketing strategies and tactics, while discussing the five key stages of inbound marketing for small and medium-sized enterprises looking to expand their brand and grow their customer base.
“The unique thing about inbound marketing is that your audience finds you,” say the school’s experts. “That is why the starting point of inbound marketing is to understand your audience. You need to have a basic idea about what they want to know about you or from you. Then you need to harness that knowledge with quality content.”
This document is part of a series of white papers launched monthly by the London School of Marketing and is available for download here.
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Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!
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