Herschell Gordon Lewis was never a man to go easy on bad marketing. The late marketing great dissects some of the poorer examples of sales messaging and offers his thoughts on how to avoid the same mistakes.
Copywriting great Drayton Bird recalls one of the finest talks on copywriting he's ever witnessed. Entitled “20 Opinionated Answers to 20 Questions Nobody Asked,” it's full of wit and wisdom which is just as relevant today - even if the mediums have evolved. Take away just one lesson and you're sure to benefit.
Brand identity lies at the heart of all your marketing efforts. Get your brand positioning right and it can inspire thousands of winning marketing campaigns. When was the last time you seriously considered who you were? Maybe it’s time...