“I’ve never seen anything like this before in my life!”

By / Drayton Bird / In Best practice /

Drayton Bird recently received an email that left him astounded. It was the work of a mad man! Yet its level of crazy was matched by its brilliance. On your marks... Get set... Go!

“I’ve never seen anything like this before in my life!”

I never saw anything like this before in my life – what do you think?

There is nothing new under the sun, they say, but on Monday I saw something entirely new in the realm of copywriting.

I suggest you study it carefully. It astonished me.

If you follow my witterings you’ll know I have an association with Matt Bockenstette.

He has an entirely different approach to copy to most people.

But even more different is something he came up with yesterday.

If you want to learn anything new, and I’m assuming you understand the copywriting basics, I suggest you take some time to properly study this.

For the life of me I don’t know how the copywriter – who is not mad but extremely well-informed – came up with this extraordinary piece of work.

You probably know the old joke attributed to many people about success… “The more I practice the better I do.”

The more you study the better you do.

Have a look – your time will not be wasted, I guarantee.

If you like that you can sign up to what Matt and I have been working on for months.

There is nothing quite like it anywhere.

Every month you’ll receive a full, in-depth analysis of one of the greatest ads ever written.

Each month includes:

PART I: A Legendary Ad – The full ad in all its glory.

PART II: Ad Transcript – With “Section” Headlines

This shows you how the ad is broken down into sections, and why each one is important. This makes it 100% clear how each“section” is assembled.

PART III: Ad Commentary – By Drayton Bird

Written, personally, by me. Including background details hardly any people know of .

PART IV: Ad Breakdown – By Matt Bockenstette

Matt’s personal insights into every critical “section” and “element” of each ad… Giving you an advanced level of understanding into WHY and HOW each legendary ad was so successful – and what you can learn from it.

PART V: Ad “Profit Swipe” – By Matt Bockenstette

Matt teaches you how to transfer the brilliant elements from each piece of copy and make them work for your business.

If you sign up now you get free access to the 101 Greatest Ads – and two PDFs that show you how to make them work for you.

But to be honest as the opening example here showed, Matt keeps whizzing out anything that catches his magpie eye.

So have a look – right now.

This offer won’t last forever.

Sign up to our fortnightly newsletter or visit Drayton Bird Associates to discover more timeless wisdom from the legendary direct marketer.

Main photo by Andrea Piacquadio from Pexels

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Author: Drayton Bird

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.