About the Global Marketing Alliance

Welcome to the Global Marketing Alliance.

The GMA launched in 2010 but our legacy stretches right back to 1982 in the guise of Direct Marketing International magazine.

For over 35 years we have delivered words of wisdom from the international mavens of data driven marketing. Our alliance of contributors are experts who have learned their craft out in the marketing field – all around the globe. They are regularly contributing their ideas and inspiration in exclusively-written articles that truly resonate with our readers.

As well as insightful thought-leadership editorials, they bring case study information and top-level research for marketers to deep-dive into, in order to keep a finger firmly on the pulse of the ever changing landscape that is the modern world of data-driven marketing. Tried and tested tactics, insider tips and time-saving tools of our trade – all are explored and explained to present the ultimate reading guide and go-to reference for data driven marketers.

We have one simple focus, to build a toolkit of resources that help data driven marketers excel in their roles and drive value for their businesses. You can view our reach HERE

Right now, you can access news, insight and best practice through www.the-GMA.com, attend our conferences or signup for one of our activity focused workshops.

Why the GMA?

We believe that all marketing should be data driven. It’s somewhat controversial in some circles, but we explain why in this editorial opinion piece on “why all marketing should be data driven

We also believe that to get inspired, you need to be inspired. We live in a global age and great ideas can come from any country and any industry. By sharing those stories and examples, we hope our readers will find inspiration that they can then apply to their own businesses.

Our Alliance of contributors from around the world means our members can stay informed about best practice and learn about next practice, wherever they happen.

We’ve made progress in terms of our global coverage but are still actively expanding our list of contributors. Do let us know if you’d like to help.

The GMA editorial philosophy

Our editorial content is based on three core beliefs:

  1. We should always be useful. We will help our readers understand AND implement best practice.
  2. We are happy to Create and Curate. We don’t always have to create new content. Helping our readers by curating other content and signposting thought leaders can help them find what they need.
  3. We aim to take a global perspective. What happens in Brazil, India or Kenya (et al) can be just as interesting as what’s happening in markets that get much more coverage.