Shopping web extensions prove most exciting for marketers

By / Sally Hooton / In In the News /

New research finds .Buy is the most anticipated gTLD among marketers.

With a plethora of new web extensions going live on the internet, those that are shopping-focused are deemed the most valuable by marketers, according to research from the Trademark Clearinghouse.

The results of the survey show that .Buy and .Store are among the most anticipated new web extensions to launch, as marketers look to stake their claim on the lucrative general top-level domains (gTLDs) in this internet age. The .Web, .Shop, and .App extensions are also expected to secure significant interest when launched next year.

The research revealed that 69% of respondents are interested in registering a .Buy domain. The second most-anticipated domain is .VIP (67%), followed by .Store (65%). Overall, there is significant interest in the value of the new gTLD programme, with 84% of those polled considering registering a new domain name within the next 12 months.

Marketers also marked out domain portfolios as something they should take responsibility for within the business: 79% of respondents polled believe that marketers should be involved in the domain name portfolio management within a company, with 43% believing marketing teams should take full responsibility. Only 21% of respondents believe that the legal team should be fully responsible and 36% believe it should be a joint effort between marketing and legal teams.

Many marketers recognise the benefits of the new domains as an opportunity to differentiate their brand in the digital world. 54% of the respondents believe that registering a relevant gTLD would help differentiate their brand online.

Protecting their brand’s online space is a key issue for marketers, with 30% of respondents viewing cybersquatting is the most critical issue within the domain registration space.

Jan Corstens, world-wide project manager at the Trademark Clearinghouse said: “Brands and businesses are increasingly aware of the value which a relevant domain name offers, and there is significant potential for businesses to use the new gTLDs to distinguish themselves online.

“Retail and tech giants such as Amazon and Google have been extremely proactive around domain registration for a reason and smaller and medium-sized businesses should also be considering the advantages the gTLD programme could offer them.

“The domain name space is expanding quickly; businesses would be prudent in staking a claim, and protecting the security of their brand’s online presence.”

Username

Basic Information

First Name *

Last Name *

Company *

Job Title *

Country *

Account Information

Password

Confirm Password

E-mail Address

Confirm E-mail

Biographical Info

Share a little biographical information to fill out your profile. This may be shown publicly.

Terms and Conditions

Terms and conditions – website usage

Welcome to the Global Marketing Alliance (GMA). The GMA website is a product of the Global Marketing Alliance Ltd. If you continue to browse and use this website, you are agreeing to comply with the following terms and conditions of use, which together with our privacy policy, govern GMA’s dealings with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

GMA may amend these Terms and Conditions at any time by posting the amended Terms and Conditions on the GMA site.

The term GMA or ‘us’ or ‘we’ refers to the owner of the website whose registered office is at 7a Queen Street, Godalming, Surrey, GU7 1BA, UK. The term ‘you’ refers to the user or viewer of our website or to those who become members of GMA.

The use of this website is subject to the following terms of use:

The content of the pages of this website is for your general information and use only. It is subject to change without notice.
The information provided and the opinions expressed in this website represent the views of the authors and contributors.
Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. We are not liable for any inaccuracies or errors.
Your use of any information or materials on this website is entirely at your own risk, it is your responsibility to check that the information available meets your requirements.
This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
Information on this site may be contributed by our members or other contributors (including in blogs). We do not control the information they provide and are not responsible for the views expressed
If you believe that your intellectual property rights have been infringed on this site please notify us. We accept no liability for infringements as a result of user generated content but we will take reasonable action to remove such content where possible.
Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.
Every effort is made to keep the website up and running smoothly. However, we take no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
We reserve the right to refuse, suspend or cancel your access to the site at any time and without notice.
If you are acting as an employee, you warrant that you are authorised to enter into legally binding contracts on behalf of your employer. You further warrant that your employer agrees to be bound by these Terms and Conditions.
Purchases of training products or delegate places at events advertised on this site are subject to the terms and conditions of the providers.
Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.

Copyright notice

Any redistribution or reproduction of part or all of the contents in any form is prohibited other than the following:

you may print extracts for your personal and non-commercial use only
you may refer to and quote from the content for review or reference purposes within the limits of “fair dealing”, but only if you acknowledge the website as the source of the material
You may not, except with our express written permission, distribute or commercially exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

I agree to the Terms and Conditions

Full Name LEAVE THIS BLANK

I agree to the Terms and Conditions

Author: Sally Hooton

Editor at The GMA | www.the-gma.com

Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!