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New firm brings together award-winning marketers Kemish and Grant to create new integrated marketing agency.

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LONDON 15th October 2014 — Joint founders announced today the launch of Junction, an integrated new breed of marketing agency. Formed by the coming together of award-winning and highly respected marketing and tech industry advisors, Steve Kemish and Andy Grant, Junction’s mission is to create meaningful and measurable interactive marketing for today’s businesses.
New firm brings together award-winning marketers Kemish and Grant to create new integrated marketing agency.

Junction counts a host of previous success stories as the motivation for its creation. Decades of front-line experience have forged its vision of what the modern world of marketing requires and shaped the approach and team structure.

The creation of Junction was spurred by the desire of the founding members to build a truly integrated agency focused on delivering ground-breaking creative solutions, backed by clear and highly measurable metrics. At the executive level, the leadership team reflects this ethos having built their reputations on creative yet accountable marketing.

The shift in marketing isn’t just a shift to digital,” said Kemish. “It’s a shift from one-way messages to focusing on creating great branded experiences that benefit both the client and their audience. Junction was created to respond to marketers’ simultaneous needs for new and disruptive business strategies; digitally-led marketing ideas, and the data, technology and scale needed to execute them efficiently around the world.

We’re an interactions agency, not a communications agency,” said Grant. “We can address, not just brand awareness or lead generation, but all the points where audience and brands come together, no matter what the platform or channel.

In bringing together a core team of highly experienced and credible specialists, we’re able to leverage the best capabilities across our network. Moreover, we’re launching Junction with a strong and already proven track record of working with and for leading clients” said Kemish.

Supporting Junction’s integrated model are its data-informed approach and advanced analytics tools.  These allow the firm to optimise and improve its work over time, and to provide clear and detailed metrics that help clients accurately assess the impact and Return On Investment of their campaigns and initiatives.

The firm develops solutions across the full marketing landscape, combining traditional marketing with digital media including mobile, web, inbound, online advertising and social media: bringing technology and creativity together in innovative ways that drive both awareness and business growth.

In forming Junction, these multi-skilled marketing experts bring together a complementary mix of resources and talent that is truly world-class,” added Grant, Managing Partner and Founder. “We are pleased to demonstrate that marketing does not have to continue in the same mode – There’s another way.

 


Press contacts:
Finley Martin
hello@junction-agency.com
http://www.junction-agency.com
@junctionagency

Author: Steve Kemish
Red Frog Studio

A multi award-winning marketer with nearly twenty years of experience in all aspects of digital marketing, Steve Kemish F IDM has worked client-side in both b2b and b2c and offers considerable expertise as a digital marketing specialist, be that consulting, training or lecturing. Originally from a HCI (Human-Computer Interaction) background, Steve has gained an extensive working knowledge of all principles of online customer interaction and communication. He has worked with many clients to help them realise the potential of digital marketing and has managed strategy, development and deployment across many markets. As a trainer he has worked with thousands of marketers on all areas of digital marketing. He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle. A highly regarded speaker, lecturer and writer, Steve has worked with the Institute of Direct Marketing (IDM) since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing. He was appointed a Fellow of the IDM in early 2009, making him one of their youngest ever appointments. As well as his role at Junction he is an IDM tutor, a member of the IDM Digital Council, a guest lecturer at various British universities and a Superbrands judge.

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