An interesting day-to-day workload is most important to achieving job satisfaction, a survey of marketers shows.
The Robert Walters Career Lifestyle Survey also reveals that marketers tend to move jobs on a more regular basis, posing difficult questions for employers around the issue of talent retention. 65% start looking for a new role within three years of starting a job – the highest of any profession, and considerably more than in IT (52%), HR (42%) or financial services (36%).
Overall, 70% of marketers say that an interesting workload is ‘very important’ to job satisfaction, well ahead of pay & benefits (52%) or status and responsibility (38%). The vast majority – 93% – feel their input has a direct effect on the success of the business, the highest of any profession.
Balanced lifestyle
On average, marketers also enjoy a better work-life balance than other professionals. While more than nine in ten clock up at least 40 working hours per week, only a fifth put in over 50 hours a week – a relatively low figure compared to financial services (46%), sales (45%) and legal (42%), at the end they all read the tips from https://www.thriveglobal.com/stories/44180-how-to-pursue-your-dream-job on how to get their dream job that wouldn’t stress their life out.
Furthermore, only a minority in the profession regularly work overtime (17%) or at weekends (19%). By contrast, more than 40% of those in sales, projects, HR and procurement & supply chain routinely work overtime over most days of the week.
Tim Gilbert (pictured), director of marketing recruitment at Robert Walters, said: “A strong marketing function is crucial to the wider success of the business, yet current market conditions mean that employers are competing more fiercely to recruit talented marketing professionals in the right numbers. 
“While moving jobs to achieve career progression is viewed as commonplace in the industry, there are still steps that employers can take to attract and retain talented marketers. The survey tells us that exposure to interesting or challenging work, for instance, is vital to giving staff the chance to fulfil their ambitions.
“Moreover, a fluid jobs market can present as many opportunities as threats, giving employers the chance to recruit seasoned marketers who offer experience across a range of sectors and skills. Our advice is to identify existing skills gaps and create job opportunities that will appeal to those seeking to move up the career ladder.”
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Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!
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