Echo awards announced at DMA2014, San Diego

By / Sally Hooton / In /

The Diamond ECHO Award Goes to Republik New Zealand for Innovative ‘Wide War One’ Campaign

The Direct Marketing Association (DMA) announced the 2014 International ECHO Award winners last night during a gala ceremony hosted by renowned comedian Chris Hardwick.

Established in 1929 and encompassing every type of media used in direct and interactive marketing campaigns, the ECHO Awards honour exceptional creativity, marketing strategy and response results. This year, DMA presented a total of 88 ECHO Awards to data-driven marketing campaigns from all over the globe.

Reflecting the increasingly global nature of data-driven marketing, DMA’s 2014 International ECHO Awards honours were presented to campaigns originating in a wide variety of countries, including Canada, India, Spain, Japan, US, Denmark, Sweden, New Zealand, Philippines, the UK, Malaysia, Norway, the Netherlands, Australia, Brazil, Belgium and Germany.

This year’s awards were entered, categorised, judged, and presented in 15 primary business categories. Eleven went to nonprofit campaigns.

Of the hundreds of campaigns submitted for this year’s ECHO honours, 14 campaigns were honoured with Gold, 30 with Silver and 40 with Bronze. In addition, four campaigns received special awards, which include the Diamond ECHO Award.

The Special 2014 International ECHO Awards Winners:

The Diamond ECHO

The prestigious Diamond ECHO is considered the best-in-show prize of the International ECHO Award competition. It is awarded to the top campaign that has demonstrated strategic thinking on a whole new level — encompassing strategy, creative and results — the three pillars of ECHO. The winner is selected by the ECHO board of governors from the Gold winning campaigns.

Category: Information Technologies

Client: Fuji Xerox

Agency: Republik New Zealand

Campaign: Wide War One

Henry Hoke Award

Sponsored by Hoke Communications, Inc.

Selected by Hoke Communications, this award honours the campaign with the most courageous solution to a difficult sales marketing problem.

Business Category: Education

Client: Federation University Australia

Agency: CUBED Communications

Campaign: Federation University Australia

Personal Connections ECHO Award

Sponsored by Pitney Bowes

This award recognises excellence in the use of data, customer insights, and direct marketing to create more personal and lasting customer relationships.

Business Category: Business and Consumer Services

Client: Aeroplan

Agency: Cossette

Campaign: Milestone

USPS Gold Mailbox Award

Sponsored by the United States Postal Service

The Gold Mailbox Award is chosen based on the most innovative use of mail as a critical component of an omni-channel strategy.

Business Category: Professional Services

Client: Google Japan

Agency: MRM//McCann Tokyo

Campaign: AdWords Puzzle Campaign: Find the Key to Business Success with Google

For a complete list of 2014 DMA International ECHO Awards winners, click here .

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Author: Sally Hooton

Editor at The GMA | www.the-gma.com

Trained as a journalist from the age of 18 and enjoying a long career in regional newspaper reporting and editing, Sally Hooton joined DMI (Direct Marketing International) magazine as editor in 2001. DMI then morphed into The GMA, taking her with it!