The design team says the office in SoHo – which it has dubbed its ‘Oval Office’ – is the next step in strengthening its ‘Mr.Prezident’ service for a rapidly growing client base in the US.
The Prezi Design Agency was founded in 2011 by Pieter Bosschaart and Paul van Hattem, to challenge the concept of corporate presentations. And Mr.Prezident, an official Prezi expert, has been designing creative and professional presentations for various brands and corporations ever since. In 2014, 30% of all incoming business came from within the US. Opening up a US office is the logical next step, says the company, which now employs a team of 20. The Manhattan office will be led by Celeste van der Spoel.
With creative roots in international advertising and experience within the US market, she will take charge of all Mr.Prezident’s US activities. She said: “There’s a market to explore for Mr.Prezident and we have great things to offer. I’m sure that our ‘design thinking’ and Dutch straightforwardness will not go unnoticed.”
Pieter Bosschaart, a Mr.Prezident founder and the current chief commercial officer for the design team, said: “The world of presentations is expanding and the United States is at the centre of it. Lots of companies are looking for experts that can help tell and visualise stories. By opening up a New York office, we’re making sure we will be there to help. Working from two different time zones will only strengthen our service, as we will be able to produce in the Netherlands when it’s night-time in the US.
“We’re extremely proud that we were able to take this big step forward and cross the Atlantic and we’re looking forward to expanding our business internationally.”
More about the company’s ethos and advice on making a more impressive presentation is here.
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