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Latest Headlines

‘Marketers made three effectiveness mistakes last year’

Marketers made three critical effectiveness mistakes in 2014, leading to 75% of marketing strategies & ad campaigns under-performing last year and failing to deliver the positive business results their management expected them to deliver – ie. more sales, more market share, more sales-ready prospects and/or more conversions. That’s one of the ...

read more Posted by Sally Hooton on January 23, 2015

It pays to pay for PR, study finds

Companies can boost their chances of closing M&A deals by paying more attention to communications M&A deals are more likely to succeed if companies invest in good quality PR, according to a new study. Companies can boost their chances of closing deals by ensuring a ‘properly resourced’ communications team is ...

read more Posted by Sally Hooton on January 22, 2015

‘Americans buy more stuff in UK and Chinese online shops’

Recent marketing studies gathered by PayPal revealed that 88% of people buying online abandoned their shopping cart at least once. Moreover, 49% of Americans declared they go online shopping in UK online shops while 39% made purchases in Chinese e-commerce sites. In addition to heavy losses caused by the cart ...

read more Posted by Sally Hooton on January 21, 2015

40% of marketers don’t take all their annual leave, survey shows

A study by UK-based specialist recruiter Robert Walters shows that four in ten marketing professionals failed to take all their annual leave last year. One in ten reported using no more than half the total holiday to which they were entitled. The research suggests that leave is commonly left untaken ...

read more Posted by Sally Hooton on January 21, 2015
Events

Digital Marketing Masterclass Bangalore

  • Address not provided
  • 16 Feb 2015 - 16 Feb 2015
more details

Marketing Sherpa Summit 2015

  • ARIA Resort & Casino Las Vegas, South Las Vegas Boulevard, Las Vegas, NV, United States
  • 24 Feb 2015 - 25 Feb 2015
more details

Direct Margarita International (London Branch!) 2015

  • Hand & Flower 1 Hammersmith Road Hammersmith London W14 8XJ
  • 24 Feb 2015
more details

Technology for Marketing & Advertising 2015

  • Olympia London Hammersmith Road, Kensington, London W14 8UX
  • 25 Feb 2015 - 26 Feb 2015
more details
Features

Interview With Felipe Guija From General Motors On Digital Marketing Strategies

Felipe Guija, Sales & Marketing Manager at General Motors gives us expert insight into digital marketing strategies within the Automotive industry in the build up to the Digital Marketing Strategies ...

read more Posted by kimberleygraham on January 20, 2015

Rise of the data force: the emergence of the Chief Data Officer

Boris Huard (pictured) reports on how the modern data-driven world has given rise to the role of CDO. After its people, data is arguably an organisation’s most valuable asset. According to ...

read more Posted by Sally Hooton on January 18, 2015

Safeguard brand health in 2015

Simon Whitehouse (pictured) outlines strategies for brand protection. Global brands face an increasing number of risks from online brand abuse, misuse and attacks — all of which can undermine marketing ROI ...

read more Posted by Sally Hooton on January 15, 2015

Top ten tips for running constructive meetings

Jessica Pryce-Jones (pictured) points out some ground rules for getting the best from your team and holding successful meetings. We’ve all been there. Stuck in a meeting that endlessly drags on, thinking about ...

read more Posted by Sally Hooton on January 13, 2015
Events

Digital Marketing Masterclass Bangalore

  • Address not provided
  • 16 Feb 2015 - 16 Feb 2015
more details

Marketing Sherpa Summit 2015

  • ARIA Resort & Casino Las Vegas, South Las Vegas Boulevard, Las Vegas, NV, United States
  • 24 Feb 2015 - 25 Feb 2015
more details

Direct Margarita International (London Branch!) 2015

  • Hand & Flower 1 Hammersmith Road Hammersmith London W14 8XJ
  • 24 Feb 2015
more details

Technology for Marketing & Advertising 2015

  • Olympia London Hammersmith Road, Kensington, London W14 8UX
  • 25 Feb 2015 - 26 Feb 2015
more details