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Latest Headlines

Australia: finalists for young marketer and creative competitions line up

Australia’s Association for Data-driven Marketing and Advertising (ADMA) and sponsor Telstra have announced the finalists of the 2014 ADMA Young Creative and Young Marketer of the Year competitions (YMOTY/YCOTY). Young Marketer of the Year is judged based on career achievements to date and Young Creative of the Year entrants are called upon ...

read more Posted by Sally Hooton on October 23, 2014

Interesting work contributes most to career satisfaction, marketers say

An interesting day-to-day workload is most important to achieving job satisfaction, a survey of marketers shows. The Robert Walters Career Lifestyle Survey also reveals that marketers tend to move jobs on a more regular basis, posing difficult questions for employers around the issue of talent retention. 65% start looking for ...

read more Posted by Sally Hooton on October 22, 2014

Call centre customer service declining
: new programme launches to raise standards



Customer service satisfaction across the UK’s call centres has fallen over the last 18 months from 62% to 50% according to research of two million consumers. Long waiting times and shuffling between departments mean that the general public is getting more frustrated with a sector which now employs one million ...

read more Posted by Sally Hooton on October 16, 2014

Yoast is king of WordPress plug-ins, research shows

New research by web hosting firm 34SP.com has revealed that WordPress SEO by Yoast is now the most popular plug-in among developers. While antispam plug-in Askimet, All In One SEO Pack, and Google XML Site Maps and Contact Form have all been downloaded more often, it seems among experts WordPress ...

read more Posted by Sally Hooton on October 13, 2014
Events

DMA 2014

  • San Diego Convention Center, West Harbor Drive, San Diego, CA, United States
  • 25 Oct 2014 - 10 Oct 2014
more details
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Features

Squaring the Data Governance circle

Janani Dumbleton (pictured) discusses the importance of data quality. More and more organisations are starting to understand how critical quality data is in achieving their strategic objectives, not to mention ...

read more Posted by Sally Hooton on October 24, 2014

Making social media customer service skills a priority will bring rewards

Klaas van der Leest (pictured) explains how making agent skills a top priority reaps dividends when it comes to social media customer service. The rise of social media networking sites ...

read more Posted by Sally Hooton on October 20, 2014

Three ways to prove social media ROI is a Real Thing

Don’t just talk about it, learn how to benefit from it, says Colleen Horan (pictured). Here’s the thing about social ROI: many marketers talk about it, but not so many ...

read more Posted by Sally Hooton on October 15, 2014

Why you need to understand quantum physics if you want a motivated team

Quantum physics tells us that we are simply huge clouds of atoms that interact with each other on a physical and personal level. Kieran Hearty (pictured) , author of ‘How ...

read more Posted by Sally Hooton on October 9, 2014
Events

DMA 2014

  • San Diego Convention Center, West Harbor Drive, San Diego, CA, United States
  • 25 Oct 2014 - 10 Oct 2014
more details
gma_events