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Latest Headlines

Salaries: how marketing compares with other professions

How do your career choices affect what you earn today, and in 15 years’ time? New research reveals the salary acceleration of different professions. When choosing what profession to pursue, starting salary will be a big consideration for many people. However, very few of us go into a profession really ...

read more Posted by Sally Hooton on March 5, 2015

App downloads to exceed 235bn this year as Chinese market continues to surge

Five out of seven leading app stores are based in China A new report from Juniper Research has found that the number of apps downloaded to mobile handsets and tablets is expected to rise by nearly 28% this year to more than 235 billion. The report, ‘Apps & App Stores: Market Trends & Forecasts ...

read more Posted by Sally Hooton on March 3, 2015

The power of promotions: changing shopping habits

60% of adults change their shopping habits due to promotions New research reveals the power of promotions in driving engagement and sales Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to new research from RapidCampaign. It reveals that promotions influence 28% of consumers to ...

read more Posted by Sally Hooton on March 3, 2015

Job applicants ‘overlooking social media profiles’

Just two in 10 job candidates tailor their LinkedIn profile when going for new job But more than three-fifths remember to make their CV relevant for specific posts Three-quarters of applicants are comfortable with future employees viewing their online profiles Despite the increased involvement of social media websites such as ...

read more Posted by Sally Hooton on February 20, 2015
Events

ADFEST 2015

  • Pattaya, Thailand
  • 19 Mar 2015 - 21 Mar 2015
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The Big Rethink 2015 – The Economist Events

  • kings place lon
  • 24 Mar 2015 - 24 Mar 2015
more details

Integrated Marketing Week 2015

  • Millennium Broadway Hotel, 145 West 44th Street, New York, NY 10036, United States
  • 09 Jun 2015 - 10 Jun 2015
more details
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Features

Getting a handle on Customer Lifetime Value ‘critical to guiding marketing investment’

Mike Richardson (pictured) looks at how companies can use Customer Lifetime Value to guide retention strategies and develop a customer-centric model that wins over modern customers.   The digital age has ...

read more Posted by Sally Hooton on March 2, 2015

Modern marketing: hype versus reality

Meta Karagianni (pictured) discusses EMEA market growth and why functional alignment is so important. Google the term ‘modern marketing’ and a plethora of definitions, fancy images and infographics – often times ...

read more Posted by Sally Hooton on February 27, 2015

Analogue gets digital: a fresh look at mobile

Our mobiles are our constant companion and marketers must take advantage in allowing consumers to use them to connect via all their messages. James Galpin (pictured) explains. Lots of brands ...

read more Posted by Sally Hooton on February 26, 2015

Data protection rules overhaul – top tips for compliance

Many organisations are becoming concerned about the likely impact of the upcoming EU General Data Protection Regulation. It isn’t just a compliance issue – it goes to the heart of ...

read more Posted by Sally Hooton on February 25, 2015
Events

ADFEST 2015

  • Pattaya, Thailand
  • 19 Mar 2015 - 21 Mar 2015
more details

The Big Rethink 2015 – The Economist Events

  • kings place lon
  • 24 Mar 2015 - 24 Mar 2015
more details

Integrated Marketing Week 2015

  • Millennium Broadway Hotel, 145 West 44th Street, New York, NY 10036, United States
  • 09 Jun 2015 - 10 Jun 2015
more details
gma_events