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Latest Headlines

Chelsea FC social media app brings global fans together

It’s one of the world’s most popular football teams, with fans across the globe – and now they can communicate with each other via a special networking platform. Chelsea FC has signed a global licensing deal with Stayfilm, a film-making app and networking platform launching in the UK that will enable brands to ...

read more Posted by Sally Hooton on September 26, 2016

Happy birthday eBay, and how its consumers go shopping online

Data has been released by eBay this month into how Brits use the site when shopping online – when we shop at eBay, how and what we are buying. The research marks eBay’s 21st birthday and gives brands and advertisers insight into how product launches, awareness days and cultural events ...

read more Posted by Sally Hooton on September 26, 2016

The loyalty card – top schemes sign up for payment card app

Avios, Virgin Atlantic and HMV are among the first major retailers to join a new app-based system which allows consumers to link their loyalty card with their bank payment card, and automatically accrue points. Launching to consumers later this year, the Bink app is the brain child of co-founders Lee ...

read more Posted by Charlie McKelvey on September 21, 2016

Data analytics skills now the most coveted by UK bosses

Data analytics skills might not seem the most exciting expertise to gain, but that’s not the way UK bosses see it; they are now willing to pay staff up to 30% more for data know-how, which has even surpassed multilingualism on employers’ wish-lists. The Business Grammar Report conducted by Alteryx ...

read more Posted by Charlie McKelvey on September 20, 2016
Events

Technology for Marketing

  • Olympia, London, United Kingdom
  • 28 Sep 2016 - 29 Sep 2016
more details

Festival of Marketing

  • Tobacco Dock, Tobacco Quay, Wapping Lane, London E1W 2SF
  • 05 Oct 2016 - 06 Oct 2016
more details

Reality Bites: What Can VR Do For Your Business?

  • Bounce, 121 Holborn, London EC1N 2TD, United Kingdom
  • 12 Oct 2016 - 12 Oct 2016
more details

OnBrand’16

  • The Beurs van Berlage Damrak 243, 1012 ZJ Amsterdam
  • 13 Oct 2016
more details
Features

The business of Instagram

Jens Nielsen (pictured) says marketers should be aware of new social media channels such as Instagram and Snapchat that are now challenging the space that has been dominated by Facebook and ...

read more Posted by Sally Hooton on September 26, 2016

Live TV online: where is the value?

Paul Davies (pictured) explores surprisingly relaxed viewer attitudes to live TV advertising and shows how they can be transitioned into the online arena. What does the viewer want? It’s a question ...

read more Posted by Sally Hooton on September 23, 2016

Marketers drive footfall using Pokémon Go

Hats off to whoever dreamed up and adapted the augmented reality game Pokémon Go for Nintendo, via Niantic, Inc. Whether it has been a fun-in-the-sun phase, a fitness fad or a real-world ...

read more Posted by Sally Hooton on September 16, 2016

Global ad industry driven to cutting edge by self-driving cars

Johannes Heinze (pictured) charts how the rise of robotic, self-driving cars will transform the ad industry. Ford forecasts that in just five years we’ll be seeing self-driving cars on roads across the ...

read more Posted by Sally Hooton on September 14, 2016
Events

Technology for Marketing

  • Olympia, London, United Kingdom
  • 28 Sep 2016 - 29 Sep 2016
more details

Festival of Marketing

  • Tobacco Dock, Tobacco Quay, Wapping Lane, London E1W 2SF
  • 05 Oct 2016 - 06 Oct 2016
more details

Reality Bites: What Can VR Do For Your Business?

  • Bounce, 121 Holborn, London EC1N 2TD, United Kingdom
  • 12 Oct 2016 - 12 Oct 2016
more details

OnBrand’16

  • The Beurs van Berlage Damrak 243, 1012 ZJ Amsterdam
  • 13 Oct 2016
more details