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Latest Headlines

TV viewers aren’t skipping ads, survey shows

They’re not out making the tea or fast-forwarding through them, after all – TV ads are being seen. The vast majority of television viewers are watching the ads. That’s the surprise finding of a survey by UK-based technology start-up company Yospace in conjunction with Censuswide, providing insight into behaviour surrounding live television and the ...

read more Posted by Sally Hooton on July 28, 2016

Google launches preference service for online ads

Google has unveiled what could be described as “the ultimate online preference service”, designed to allow users once and for all to opt out of receiving ads linked to their Internet activity. Dubbed “My Activity”, the scheme offers a much more in-depth view than a browser history can offer, and ...

read more Posted by Charlie McKelvey on July 26, 2016

16 to 24-year-olds are snubbing the telephone for customer service queries 

Businesses need to prepare for the multichannel demands of next generation consumers or get left behind. That’s the verdict following a survey that discovered just seven per cent of 16 to 24-year-olds will call a business – even in relation to a high value sales query. The research reveals that one ...

read more Posted by Sally Hooton on July 21, 2016

78% of public relations disasters are ‘the brand’s fault’, says international study

More than three-quarters of PR crises are caused by a communications or marketing error rather than external disruptions or attacks. That’s according to new research from media monitoring platform Visibrain, which was launched in conjunction with the company’s Best Practice Guide for Media Monitoring. Visibrain’s research was conducted in partnership with Nicolas ...

read more Posted by Sally Hooton on July 19, 2016
Events

Technology for Marketing

  • Olympia, London, United Kingdom
  • 28 Sep 2016 - 29 Sep 2016
more details

Festival of Marketing

  • Tobacco Dock, Tobacco Quay, Wapping Lane, London E1W 2SF
  • 05 Oct 2016 - 06 Oct 2016
more details

&THEN The DMA Annual Event

  • Los Angeles Convention Center, South Figueroa Street, Los Angeles, CA, United States
  • 16 Oct 2016 - 18 Oct 2016
more details

#DMWF – Digital Marketing World Forum

  • Metropolitan West, West 46th Street, New York, NY, United States
  • 18 Oct 2016 - 19 Oct 2016
more details
Features

Forget personalisation, see the bigger picture

If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby (pictured) tells it how it is. Unfortunately, it remains a common misconception; the ...

read more Posted by Sally Hooton on July 25, 2016

Adwords: Expert techniques to optimise campaigns for doubled sales conversions

Marc Schillaci (pictured) tells how to leverage Google Adwords. Take advantage of Google’s potential and make use of this essential acquisition tool to gain traffic and increase your presence in the ...

read more Posted by Sally Hooton on July 22, 2016

Is your marketing actually losing you money?

Bryony Thomas (pictured) says you should find out by assessing your business against the Thirteen Touchpoint Leaks. If you spend good money to generate a lead that doesn’t convert or, worse still, ...

read more Posted by Sally Hooton on July 19, 2016

Looking to China, retailers can make an impact with their ecommerce strategy

After the Brexit vote, Nenad Cetkovic (pictured) looks ahead to international trade. With the European landscape decidedly unsettled at the moment, many commentators have put new trade relationships and the ...

read more Posted by Sally Hooton on July 18, 2016
Events

Technology for Marketing

  • Olympia, London, United Kingdom
  • 28 Sep 2016 - 29 Sep 2016
more details

Festival of Marketing

  • Tobacco Dock, Tobacco Quay, Wapping Lane, London E1W 2SF
  • 05 Oct 2016 - 06 Oct 2016
more details

&THEN The DMA Annual Event

  • Los Angeles Convention Center, South Figueroa Street, Los Angeles, CA, United States
  • 16 Oct 2016 - 18 Oct 2016
more details

#DMWF – Digital Marketing World Forum

  • Metropolitan West, West 46th Street, New York, NY, United States
  • 18 Oct 2016 - 19 Oct 2016
more details