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Latest Headlines

Construction and property sectors drive demand for marketers

The number of marketing jobs advertised in the UK rose by 19% in the first quarter of 2016 compared to the same time last year, the results of the Robert Walters UK Jobs Index have shown. Retail, e-commerce and FMCG companies have maintained consistent demand for marketing professionals, while particular sectors ...

read more Posted by Sally Hooton on April 29, 2016

Industry on alert as EU reviews online privacy laws

As the EU finally rubber-stamps the General Data Protection Regulation, marketers are now facing a fresh threat from Brussels, amid plans to tighten up legislation covering digital marketing. The review of the ePrivacy Directive – which also includes the Privacy & Electronic Communications Regulations (PECR) – will cover all online ...

read more Posted by Charlie McKelvey on April 28, 2016

‘90 per cent of delivered emails come from reputable senders’

Researchers have been investigating the effect of reputation on email marketing success and have announced key findings about the state of the channel. Email data solutions provider Return Path has published its 2016 Sender Score Benchmark Report. Using data from Sender Score and Return Path’s Reputation Network, the new report analyses a sample ...

read more Posted by Sally Hooton on April 26, 2016

10 years on: new research shows email marketing to be fastest growing channel, yet investment and automation remain a challenge

A decade of email marketing data shows the email channel is the fastest growing of any other channel in the marketing mix, a report shows. Ahead of the likes of SEO, content marketing, paid search and direct marketing, Email’s ROI has risen from 66% to 73% since 2008 (respondents rating ...

read more Posted by Sally Hooton on April 25, 2016
Events

#DMWF – Digital Marketing World Forum

  • The Brewery, Chiswell Street, London, United Kingdom
  • 20 Jun 2016 - 21 Jun 2016
more details

#DMWF – Digital Marketing World Forum

  • Metropolitan West, West 46th Street, New York, NY, United States
  • 18 Oct 2016 - 19 Oct 2016
more details
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Features

Exploring international opportunities – five ways to unlock global potential

  Exporting your products or services can take your business to a whole new level. But how do you start on the export trail? UK-based Alistair Wesson (pictured) answers five of the most ...

read more Posted by Sally Hooton on April 18, 2016

Personalisation – tips on being ultra relevant

Tony Kemp (pictured) has advice on leveraging data insight. One to one communication really works – but make it ultra relevant to the individual. Old hat name-personalisation is vastly inadequate because it ...

read more Posted by Sally Hooton on April 15, 2016

Lean DM: Reducing the wastage in direct mail

Martin Rides (pictured) discusses how to eliminate wastage. This year, we predict that direct mailers in the UK will be wasting approximately £1 billion on sending mistargeted mail shots. In ...

read more Posted by Sally Hooton on April 4, 2016

Making your brand heard

Armin Hierstetter (pictured) tells how voice overs increase marketing content’s impact. Research suggests that adding video content is a vital ingredient to a business’ online marketing efforts. But when it comes ...

read more Posted by Sally Hooton on March 31, 2016
Events

#DMWF – Digital Marketing World Forum

  • The Brewery, Chiswell Street, London, United Kingdom
  • 20 Jun 2016 - 21 Jun 2016
more details

#DMWF – Digital Marketing World Forum

  • Metropolitan West, West 46th Street, New York, NY, United States
  • 18 Oct 2016 - 19 Oct 2016
more details
gma_events