welcome
Welcome to
The Global Marketing Alliance
News
Analysis
Networking
join1
The international forum
connecting global marketers
Join
Connect
Discover...

24,000 senior marketing professionals in 75 countries – and growing

globea
Publishing

Regular news and industry views for global marketers

globe2a
Connecting
contacts with contracts,
industry events and networking
buyers with suppliers
delivering2
Delivering
the international forum for global marketers
Keeping you informed
Keeping you in touch
Come and join the
last
Have your say!
Publish your news PRonto
Start publishing here, today
The GMA’s very own news service broadcasts
your PR direct to our global network and beyond
first
Welcome to
The Global Marketing Alliance
News
Analysis
Networking
gma_join_community
gma_pronto
Latest Headlines

Bow Wow! Doggylicious brand is lapped up in London

BBQ chain launches UK’s first burger for dogs You know how it is . . . you are out walking the dog when you both sniff something mouth-wateringly delicious wafting on the air; mmmm . . . slow-cooked pork, smoky barbecue style. The aroma can drive you barking mad! But ...

read more Posted by Sally Hooton on August 25, 2016

‘Twitter trolls fan the flames of PR calamities’

The majority of PR crises either start or become worse on Twitter and one in five break on Twitter. This makes the platform more influential than Facebook and YouTube, says international study. 94% of all PR crises begin or are spread on Twitter. So says new research from media monitoring platform Visibrain, released in conjunction ...

read more Posted by Sally Hooton on August 25, 2016

Christmas is coming – are you ready for the sales bonanza? You’d better be, marketers are warned!

Get off your deck chair and prepare now for major shopping phenomenon, says consultancy You might still be lolling in your summer shorts, but one company is calling you to action stations, with Black Friday just three months away. What’s more, Salmon claims it will be not just Black Friday, but a Black Fiveday week, ...

read more Posted by Sally Hooton on August 24, 2016

Royal Mail tackles home mover data decay

The UK’s Royal Mail Data Services is responding to escalating concerns that the new EU data laws will make customer aquisition even harder – it is launching a guide to help brands retain customers when they move house. The Guide to Mover Marketing will also identify those who may be looking for move-related ...

read more Posted by Charlie McKelvey on August 23, 2016
Events

Technology for Marketing

  • Olympia, London, United Kingdom
  • 28 Sep 2016 - 29 Sep 2016
more details

Festival of Marketing

  • Tobacco Dock, Tobacco Quay, Wapping Lane, London E1W 2SF
  • 05 Oct 2016 - 06 Oct 2016
more details

Reality Bites: What Can VR Do For Your Business?

  • Bounce, 121 Holborn, London EC1N 2TD, United Kingdom
  • 12 Oct 2016 - 12 Oct 2016
more details

&THEN The DMA Annual Event

  • Los Angeles Convention Center, South Figueroa Street, Los Angeles, CA, United States
  • 16 Oct 2016 - 18 Oct 2016
more details
Features

How marketers can make the most of voice search as part of their digital campaigns

Simon Schnieders (pictured) discusses the advantages of marketers adopting voice search SEO strategies sooner rather than later, as its increase in popularity poses a significant shift for SEO professionals. He highlights differences ...

read more Posted by Sally Hooton on August 26, 2016

The marketer’s guide to mobile ad formats

Mark Rosner (pictured) says the mobile ad industry has come a long way since millions of primitive, low-res, untargeted banner ads first started being served across mobile screens. Those simple, crude, ...

read more Posted by Sally Hooton on August 22, 2016

Marketers: Stop with the spreadsheets and personalisation and start tackling Big Problems

The past few years have seen digital metrics leave a huge impact on the marketing world. Across the globe, both online and offline, marketers are turning to data collection and ...

read more Posted by Sally Hooton on August 19, 2016

Why action and transparency matter during a security breach

Data Theft 101: Renée Frappier (pictured) discusses why improperly handling a breach hurts businesses – and what your organisation should do instead. It seems many businesses don’t know what to do ...

read more Posted by Sally Hooton on August 15, 2016
Events

Technology for Marketing

  • Olympia, London, United Kingdom
  • 28 Sep 2016 - 29 Sep 2016
more details

Festival of Marketing

  • Tobacco Dock, Tobacco Quay, Wapping Lane, London E1W 2SF
  • 05 Oct 2016 - 06 Oct 2016
more details

Reality Bites: What Can VR Do For Your Business?

  • Bounce, 121 Holborn, London EC1N 2TD, United Kingdom
  • 12 Oct 2016 - 12 Oct 2016
more details

&THEN The DMA Annual Event

  • Los Angeles Convention Center, South Figueroa Street, Los Angeles, CA, United States
  • 16 Oct 2016 - 18 Oct 2016
more details