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Latest Headlines

Britain is drowning under a tide of junk mail – unaddressed paper ‘spam’ has to stop, says recycling firm

A firm committed to reducing landfill and working to help companies increase their recycling targets has hit out at brands that send unaddressed mail. BusinessWaste.co.uk reports that the average household now receives more than 500 pieces of ‘junk mail’ every year, with the figure showing no sign of decline. The Yorkshire-based ...

read more Posted by Sally Hooton on April 16, 2015

Half of UK media and marketing workers ‘on brink of burnout’

The Easter break is long over and media and marketing workers are returning to high stress levels, according to a new Regus report. Almost half of the UK’s workforce in this sector (48%) say they are closer to burning out than they were just five years ago. This level is consistent ...

read more Posted by Sally Hooton on April 14, 2015

Don’t say my name, warn consumers

New research reveals just under 50% of consumers don’t want to be addressed on a first-name basis by brands Personalisation and loyalty are key to the success of brands on the high street, according to new research out today, commissioned by Tangent Snowball. However, they are also the largest threat ...

read more Posted by Sally Hooton on April 9, 2015

That .sucks: avoid the fallout as questionable web domain names become available

How do businesses protect themselves from a reputational meltdown? Brands’ and celebrities’ worst nightmares could become a reality this June, when hundreds of questionable web domain names go up for grabs. Names such as .sucks, .porn and .adult are just some of the TDLs that will become available, and experts are now ...

read more Posted by Sally Hooton on March 30, 2015
Events

Youth Marketing Strategy (YMS) NYC

  • 149 7th Street, Brooklyn 11215 Brooklyn, New York United States
  • 20 May 2015 - 20 May 2015
more details

FT Marketing Innovators Summit

  • Vinopolis, 1 Bank End, London SE1 9BU, United Kingdom
  • 02 Jun 2015 - 02 Jun 2015
more details

Integrated Marketing Week 2015

  • Millennium Broadway Hotel, 145 West 44th Street, New York, NY 10036, United States
  • 09 Jun 2015 - 10 Jun 2015
more details
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Features

Natural segmentation – letting data speak for itself

Guillermo Christen (pictured) explains what natural segmentation is and gives reasons why it can help publishers and brands monetise data more simply than before. Is it time to rethink traditional methods ...

read more Posted by Sally Hooton on April 17, 2015

Traditional and digital – a match made in marketing heaven

Gareth Foster (pictured) takes a look at the intricacies of on and offline marketing campaigns and why they should no longer be viewed as separate entities within the industry. There has ...

read more Posted by Sally Hooton on April 15, 2015

2015 Consumer Superbrands – elevating tradition

Which brands truly deliver? Emma Brock (pictured) was among experts finding out. Judging superbrands is not a task for the faint of heart. I was one of 30 members of ...

read more Posted by Sally Hooton on April 13, 2015

Spring cleaning: polish up your data

The recession stalled relocation, but people are finally looking to move house again. It’s a time when marketers’ address data gets really dirty. Karen Webster (pictured) tells how to keep on top of ...

read more Posted by Sally Hooton on April 10, 2015
Events

Youth Marketing Strategy (YMS) NYC

  • 149 7th Street, Brooklyn 11215 Brooklyn, New York United States
  • 20 May 2015 - 20 May 2015
more details

FT Marketing Innovators Summit

  • Vinopolis, 1 Bank End, London SE1 9BU, United Kingdom
  • 02 Jun 2015 - 02 Jun 2015
more details

Integrated Marketing Week 2015

  • Millennium Broadway Hotel, 145 West 44th Street, New York, NY 10036, United States
  • 09 Jun 2015 - 10 Jun 2015
more details
gma_events