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Latest Headlines

Leicester City’s triumph: it was the data that won it

Leicester City’s Premier League triumph may have been branded one of the greatest achievements in sporting history, but it has now emerged that it is the club’s use of advanced data analytics which has been a major factor in this success. When it comes to the use of football data ...

read more Posted by Charlie McKelvey on May 27, 2016

UK: HMRC rocks industry with direct mail VAT bombshell

HMRC has delivered a major blow to industry efforts to prevent agencies and charities from facing penalties for so-called ‘single sourcing’ of direct mail – which lumps together costs like print, production and post – after the taxman rejected Cello Group’s settlement of £2.4m. The issue dates back to January ...

read more Posted by Charlie McKelvey on May 26, 2016

Charities breached fundraising guidelines

Four of the UK’s major charities – British Red Cross, Macmillan, NSPCC and Oxfam – have been battered by the charity regulator for breaching the fundraising code following a ten-month investigation into their relationships with telemarketing agency GoGen. The Fundraising Standards Board’s probe was launched last July after the Daily Mail ...

read more Posted by Charlie McKelvey on May 24, 2016

Stateside analysts call for a revolution in the reporting of intangible assets, such as brands

Intangible assets such as brands, people, know-how, relationships and other intellectual property make up a greater proportion of the total value of most businesses than tangible assets such as plant, machinery and property. However, as important as these intangible assets are, many directors, analysts, investors and other stakeholders do not ...

read more Posted by Sally Hooton on May 19, 2016
Events

#DMWF – Digital Marketing World Forum

  • The Brewery, Chiswell Street, London, United Kingdom
  • 20 Jun 2016 - 21 Jun 2016
more details

#DMWF – Digital Marketing World Forum

  • Metropolitan West, West 46th Street, New York, NY, United States
  • 18 Oct 2016 - 19 Oct 2016
more details
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Features

Content across continents – maximising the reach of your B2B communications

Here’s the content conundrum in a nutshell: one minute you didn’t have it and struggled to get any message out to your target audience let alone a consistent message; now ...

read more Posted by Sally Hooton on May 23, 2016

Protecting a brand online in our modern, multi-channel world

Simon Whitehouse (pictured) focuses on how companies can protect their brands in the wide digital landscape. The dramatic rise in multi-channel marketing means that 63% of marketing budgets are now being invested in online ...

read more Posted by Sally Hooton on May 20, 2016

What makes the difference between a great conference and a not-so-great conference?

There are some wonderful conferences and there are some which are . . . not. What makes the difference? There are many factors, says Chris Merrington (pictured). One factor for me is ...

read more Posted by Sally Hooton on May 13, 2016

Mastering data streams for maximum omni-channel performance

Careful planning will lead to success, says Nick Wood (pictured). If there is one thing determining the success of companies nowadays, it is the extent to which they are able ...

read more Posted by Sally Hooton on May 12, 2016
Events

#DMWF – Digital Marketing World Forum

  • The Brewery, Chiswell Street, London, United Kingdom
  • 20 Jun 2016 - 21 Jun 2016
more details

#DMWF – Digital Marketing World Forum

  • Metropolitan West, West 46th Street, New York, NY, United States
  • 18 Oct 2016 - 19 Oct 2016
more details
gma_events