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Latest Headlines

Initiative enables charities to garner opt-in data via mobile

A new tool is enabling charities to instantly verify and collect opted-in donor name and address data via their text message campaigns. iAddress is a unique SMS/text function, developed by instaGiv – the charity mobile text specialist. iAddress changes the donor acquisition landscape by enabling charities to engage with and recruit supporters ...

read more Posted by Sally Hooton on May 27, 2015

Tech industry crashes when it comes to data hygiene, says report

The technology industry has been revealed as the worst sector at keeping its customer data up to date. Organisations such as Apple, Microsoft, Dell and Sony have been ranked last by the data industry at maintaining clean customer databases. The industry’s reliance on digital media, such as email marketing, has ...

read more Posted by Sally Hooton on May 25, 2015

UK DMA merges with the IDM to create new group

The two leading industry bodies in the UK, the DMA and the IDM (Institute of Direct and Digital Marketing) have come together under a newly formed group to promote the highest standards and professionalism in one to one marketing. Headed up by group CEO, Chris Combemale (pictured), the merged organisation will become the ...

read more Posted by Sally Hooton on May 22, 2015

Dutch design team opens ‘Oval Office’ stateside

A Dutch firm specialising in creative corporate presentations is crossing the Atlantic to open a New York office. The firm says the office in SoHo – which it has dubbed its ‘Oval Office’ – is the next step in strengthening its ‘Mr.Prezident’ service for a rapidly growing client base in the US. The Prezi Design ...

read more Posted by Sally Hooton on May 21, 2015
Events

FT Marketing Innovators Summit

  • Vinopolis, 1 Bank End, London SE1 9BU, United Kingdom
  • 02 Jun 2015 - 02 Jun 2015
more details

Integrated Marketing Week 2015

  • Millennium Broadway Hotel, 145 West 44th Street, New York, NY 10036, United States
  • 09 Jun 2015 - 10 Jun 2015
more details
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Features

Is your business ready for Ofcom’s new ‘UK Calling’?

Dave Millett (pictured) explains the changes to telecoms from July. On 1st July, the biggest change in ten years to the cost of telecoms calls for individuals and businesses will come ...

read more Posted by Sally Hooton on May 22, 2015

Mobile conversions – the battle for the final click

Online retailers are making the smartphone channel too complicated, says Philip Rooke (pictured). In January 2015, smartphones and tablets generated 53% of a total 157 million online visits to 50 retail ...

read more Posted by Sally Hooton on May 14, 2015

Personalisation and contextualisation in a luxury world

The retail industry has been abuzz with the idea of personalisation, where brands aim to deliver better customer experiences by tailoring content and offers. Clever retailers are taking this one ...

read more Posted by Sally Hooton on May 11, 2015

How to improve campaign response rates by 40% using Facebook

Adam Williams (pictured) discusses use of Facebook as part of a DM campaign.  Integrating Facebook advertisements as part of a ‘traditional’ DM campaign has become a well proven and low-cost lead generation, ...

read more Posted by Sally Hooton on May 8, 2015
Events

FT Marketing Innovators Summit

  • Vinopolis, 1 Bank End, London SE1 9BU, United Kingdom
  • 02 Jun 2015 - 02 Jun 2015
more details

Integrated Marketing Week 2015

  • Millennium Broadway Hotel, 145 West 44th Street, New York, NY 10036, United States
  • 09 Jun 2015 - 10 Jun 2015
more details
gma_events