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Latest Headlines

Loyalty programmes ‘failing to engage digital consumers’

A global report, ‘Fixing the Cracks: Reinventing Loyalty Programmes for the Digital Age’ by Capgemini Consulting – the global strategy and transformation consulting arm of the Capgemini Group – reveals that loyalty programmes have not evolved with the digital age and are failing to engage consumers. The report lifts the ...

read more Posted by Sally Hooton on March 26, 2015

New book: how data drives ideas & brands – but can drive humans nuts!

By 2020, the amount of digital data detailing just about every aspect of our lives will exceed 40 zettabytes. People from all stratas of society living in our high-tech dystopian world are coming to terms that details of their personal lives are increasingly being left to the stewardship of an ...

read more Posted by Sally Hooton on March 25, 2015

Slow start to 2015 continued last month for online sales

Valentine’s Day helped boost below-expectation growth – report Key highlights: 6% growth for the online retail market in February; down 12% on January Valentine’s Day helps gifts and lingerie sectors leap 22% and 28% respectively Online sales of alcohol increase 42% following Dry January The latest figures from the IMRG ...

read more Posted by Sally Hooton on March 23, 2015

USA: marketers bullish on data-driven efforts as returns rise

USA DMA Releases Quarterly Business Review for Q4 2014 Data-driven marketers are optimistic about the prospects for their growth and profits this year, according to the fourth quarter 2014 USA DMA/Winterberry Group Quarterly Business Review (QBR). Released earlier this month, the latest QBR points to rising profits in 2014 data-driven ...

read more Posted by Sally Hooton on March 17, 2015
Events

Youth Marketing Strategy (YMS) NYC

  • 149 7th Street, Brooklyn 11215 Brooklyn, New York United States
  • 20 May 2015 - 20 May 2015
more details

FT Marketing Innovators Summit

  • Vinopolis, 1 Bank End, London SE1 9BU, United Kingdom
  • 02 Jun 2015 - 02 Jun 2015
more details

Integrated Marketing Week 2015

  • Millennium Broadway Hotel, 145 West 44th Street, New York, NY 10036, United States
  • 09 Jun 2015 - 10 Jun 2015
more details
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Features

Five ways to manage social media with a capital M

Michelle Leavesley (pictured) discusses how marketing and business leaders can manage social media and stay safe. Mastering management issues around social media is fast becoming a priority for business leaders ...

read more Posted by Sally Hooton on March 24, 2015

Closing the loop: Four reasons retargeting needs to be part of your marketing strategy

Chris Newbery (pictured) discusses the importance of re-targeting as part of a marketing strategy. The path to purchase is key to brand marketing, as it provides a means for brands to follow ...

read more Posted by Sally Hooton on March 20, 2015

International marketing gone wild!

Columnist Doug Sacks (pictured) looks beyond the days of BRIC. Mardi Gras is behind us and so the Lenten season is under way. And it is not just drunken college ...

read more Posted by Sally Hooton on March 17, 2015

Cross-media success: the battle begins at the back

With digital spend reaching tipping point, advertisers deserve a smoother pitch-to-invoice experience, says Donna Nichols (pictured) . It’s been called ‘a seminal moment in the history of the ad industry’. ...

read more Posted by Sally Hooton on March 17, 2015
Events

Youth Marketing Strategy (YMS) NYC

  • 149 7th Street, Brooklyn 11215 Brooklyn, New York United States
  • 20 May 2015 - 20 May 2015
more details

FT Marketing Innovators Summit

  • Vinopolis, 1 Bank End, London SE1 9BU, United Kingdom
  • 02 Jun 2015 - 02 Jun 2015
more details

Integrated Marketing Week 2015

  • Millennium Broadway Hotel, 145 West 44th Street, New York, NY 10036, United States
  • 09 Jun 2015 - 10 Jun 2015
more details
gma_events