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Latest Headlines

Retailers urged to try digital pricing

The millions of pounds retailers spend on customer engagement campaigns to get shoppers instore could be being wasted due to a lack of flexibility in their pricing strategies, according to a new report. The study, by Displaydata, claims bricks and mortar retailers are struggling to compete with the frequent price ...

read more Posted by Charlie McKelvey on December 19, 2014

Use IPV to grasp opportunities offered by impending EU opt-in laws

David Cole (pictured) reveals how best to use IPV to boost opt-ins. Rather than being daunted by marketing industry organisations’ dire warnings over the negative impact of changes in EU Data Protection law on the entire advertising industry, some marketers are viewing the impending legislation as a challenge to drive ...

read more Posted by Sally Hooton on December 19, 2014

The six marketing lessons Santa Claus can teach every business

One of the most effective ways of learning is to mimic the best. When it comes to encouraging us to buy – Santa Claus must be up there among the very best! The UK spends on average £568 per person at Christmas (source) – that’s pretty hefty spending that Santa’s managed ...

read more Posted by Sally Hooton on December 19, 2014

Reward points are a big lure but not the only driving factor for consumers

Cost savings trump convenience and special extras when it comes to driving membership and continued participation in UK loyalty schemes. So says research from data marketing specialist GI Insight, whose study also shows that many consumers are not simply drawn to loyalty programmes by reward points but a range of ...

read more Posted by Sally Hooton on December 19, 2014
Events

Marketing Sherpa Summit 2015

  • ARIA Resort & Casino Las Vegas, South Las Vegas Boulevard, Las Vegas, NV, United States
  • 24 Feb 2015 - 25 Feb 2015
more details

Direct Margarita International (London Branch!) 2015

  • Hand & Flower 1 Hammersmith Road Hammersmith London W14 8XJ
  • 24 Feb 2015
more details

Technology for Marketing & Advertising 2015

  • Olympia London Hammersmith Road, Kensington, London W14 8UX
  • 25 Feb 2015 - 26 Feb 2015
more details

ADFEST 2015

  • Pattaya, Thailand
  • 19 Mar 2015 - 21 Mar 2015
more details
Features

Will 2015 be the year marketers understand the benefits of an holistic approach?

Dominic Trigg (pictured) defines topics and trends for 2015. Moving to a Multi-Touch Attribution model 2015 will be the year marketers will start to challenge the limitations of basic attribution ...

read more Posted by Sally Hooton on December 19, 2014

Never miss a tweet! Using social analytics for Twitter

More and more digitally-minded customers are interacting with companies through social media sites – particularly Twitter – providing valuable information in their tweets. Businesses that do nothing to analyse their social ...

read more Posted by Sally Hooton on December 19, 2014

How (not) to lose friends and alienate people

Adam Goran (pictured) outlines key rules of customer engagement. The subject of loyalty programmes is more topical than ever, with today’s brands falling over themselves to win customers and grow ...

read more Posted by Sally Hooton on December 16, 2014

Get closer to your customers this Christmas

Nick Peart (pictured) has tips on building brand loyalty and reaping the rewards of positive recommendations. At this time of year, retailers are naturally focused on maximising revenues. Christmas is a time ...

read more Posted by Sally Hooton on December 12, 2014
Events

Marketing Sherpa Summit 2015

  • ARIA Resort & Casino Las Vegas, South Las Vegas Boulevard, Las Vegas, NV, United States
  • 24 Feb 2015 - 25 Feb 2015
more details

Direct Margarita International (London Branch!) 2015

  • Hand & Flower 1 Hammersmith Road Hammersmith London W14 8XJ
  • 24 Feb 2015
more details

Technology for Marketing & Advertising 2015

  • Olympia London Hammersmith Road, Kensington, London W14 8UX
  • 25 Feb 2015 - 26 Feb 2015
more details

ADFEST 2015

  • Pattaya, Thailand
  • 19 Mar 2015 - 21 Mar 2015
more details