welcome
Welcome to
The Global Marketing Alliance
News
Analysis
Networking
join1
The international forum
connecting global marketers
Join
Connect
Discover...

24,000 senior marketing professionals in 75 countries – and growing

globea
Publishing

Regular news and industry views for global marketers

globe2a
Connecting
contacts with contracts,
industry events and networking
buyers with suppliers
delivering2
Delivering
the international forum for global marketers
Keeping you informed
Keeping you in touch
Come and join the
last
Have your say!
Publish your news PRonto
Start publishing here, today
The GMA’s very own news service broadcasts
your PR direct to our global network and beyond
first
Welcome to
The Global Marketing Alliance
News
Analysis
Networking
gma_join_community
gma_pronto
Latest Headlines

Interesting work contributes most to career satisfaction, marketers say

An interesting day-to-day workload is most important to achieving job satisfaction, a survey of marketers shows. The Robert Walters Career Lifestyle Survey also reveals that marketers tend to move jobs on a more regular basis, posing difficult questions for employers around the issue of talent retention. 65% start looking for ...

read more Posted by Sally Hooton on October 22, 2014

Call centre customer service declining
: new programme launches to raise standards



Customer service satisfaction across the UK’s call centres has fallen over the last 18 months from 62% to 50% according to research of two million consumers. Long waiting times and shuffling between departments mean that the general public is getting more frustrated with a sector which now employs one million ...

read more Posted by Sally Hooton on October 16, 2014

Yoast is king of WordPress plug-ins, research shows

New research by web hosting firm 34SP.com has revealed that WordPress SEO by Yoast is now the most popular plug-in among developers. While antispam plug-in Askimet, All In One SEO Pack, and Google XML Site Maps and Contact Form have all been downloaded more often, it seems among experts WordPress ...

read more Posted by Sally Hooton on October 13, 2014

Students’ best-used brands

UK students have named the brands they shop with most – Amazon, New Look, Superdrug and The Co-operative Food. In the annual cardholder survey carried out by NUS extra – the discount and lifestyle card provider arm of the UK students union – 67% of students surveyed said that they ...

read more Posted by Sally Hooton on October 10, 2014
Events

DMA 2014

  • San Diego Convention Center, West Harbor Drive, San Diego, CA, United States
  • 25 Oct 2014 - 10 Oct 2014
more details
gma_events
Features

Making social media customer service skills a priority will bring rewards

Klaas van der Leest (pictured) explains how making agent skills a top priority reaps dividends when it comes to social media customer service. The rise of social media networking sites ...

read more Posted by Sally Hooton on October 20, 2014

Three ways to prove social media ROI is a Real Thing

Don’t just talk about it, learn how to benefit from it, says Colleen Horan (pictured). Here’s the thing about social ROI: many marketers talk about it, but not so many ...

read more Posted by Sally Hooton on October 15, 2014

Why you need to understand quantum physics if you want a motivated team

Quantum physics tells us that we are simply huge clouds of atoms that interact with each other on a physical and personal level. Kieran Hearty (pictured) , author of ‘How ...

read more Posted by Sally Hooton on October 9, 2014

Managing your marketing agency

John Cheney (pictured) says companies need to use their CRM systems to measure the quality of leads at every stage of the sales process in order to get best value ...

read more Posted by Sally Hooton on October 7, 2014
Events

DMA 2014

  • San Diego Convention Center, West Harbor Drive, San Diego, CA, United States
  • 25 Oct 2014 - 10 Oct 2014
more details
gma_events