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Latest Headlines

Copywriter king dies at 87

He was known around the world as ‘The Godfather of Gore’ for the bloody-thirsty ‘splatter’ movies he produced and directed back in the 60s. But we knew him better as the King of Killer Copy, the professor of English who made words his weapon of choice and taught marketers how ...

read more Posted by Sally Hooton on September 27, 2016

Single customer view – what’s that, then?

Two reports – one from BlueVenn, one from Amido – show senior marketers are still struggling with it. Businesses are failing to truly know their customer and to utilise data they already have access to, in order to enjoy the ‘holy grail’ – the single customer view. A new report ...

read more Posted by Sally Hooton on September 27, 2016

Chelsea FC social media app brings global fans together

It’s one of the world’s most popular football teams, with fans across the globe – and now they can communicate with each other via a special networking platform. Chelsea FC has signed a global licensing deal with Stayfilm, a film-making app and networking platform launching in the UK that will enable brands to ...

read more Posted by Sally Hooton on September 26, 2016

Happy birthday eBay, and how its consumers go shopping online

Data has been released by eBay this month into how Brits use the site when shopping online – when we shop at eBay, how and what we are buying. The research marks eBay’s 21st birthday and gives brands and advertisers insight into how product launches, awareness days and cultural events ...

read more Posted by Sally Hooton on September 26, 2016
Features

The business of Instagram

Jens Nielsen (pictured) says marketers should be aware of new social media channels such as Instagram and Snapchat that are now challenging the space that has been dominated by Facebook and ...

read more Posted by Sally Hooton on September 26, 2016

Live TV online: where is the value?

Paul Davies (pictured) explores surprisingly relaxed viewer attitudes to live TV advertising and shows how they can be transitioned into the online arena. What does the viewer want? It’s a question ...

read more Posted by Sally Hooton on September 23, 2016

Marketers drive footfall using Pokémon Go

Hats off to whoever dreamed up and adapted the augmented reality game Pokémon Go for Nintendo, via Niantic, Inc. Whether it has been a fun-in-the-sun phase, a fitness fad or a real-world ...

read more Posted by Sally Hooton on September 16, 2016

Multi-channel marketing: do you need to cover all channels?

So many channels, so few resources. Should your business stretch employees and resources trying to meet customers everywhere possible? Renée Frappier (pictured) has the answer. Phone, email, social media – these ...

read more Posted by Sally Hooton on September 12, 2016