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Latest Headlines

Business ‘not up to job of protecting consumer data’

The vast majority of consumers are so worried about how businesses protect their personal data that they are being forced to take matters into their own hands because they simply do not believe organisations are up to the job. That is according to a new survey of data protection attitudes, commissioned by ...

read more Posted by Charlie McKelvey on June 28, 2016

Third of businesses still feel unprepared for GDPR

Awareness of the newly passed EU General Data Protection Regulation (GDPR) among marketers may have rocketed over the past few months (just 6% have never heard of it), but a third of businesses say they still feel unprepared for the changes. That is according to the first of the DMA’s ...

read more Posted by Charlie McKelvey on June 23, 2016

Bring on the Chat Bots, say e-consumers

Utility companies and local authority services are among some of the worst ranking sectors in the UK for online customer service, according to new research, but retailers are the tops – and new technology such as Chat Bots can help improve communications. The new report from social media agency ‘myclever’, found that consumers put utility ...

read more Posted by Sally Hooton on June 23, 2016

Nearly 80% of marketers want UK to stay in the EU

Senior marketers in the UK are overwhelmingly in favour of remaining in the EU, according to a new survey, with 77% saying they will vote ‘remain’, 15% saying they will back Brexit, whilst 8% are still undecided. The study, carried out by The Marketing Society, in partnership with RadiumOne, attempts ...

read more Posted by Charlie McKelvey on June 21, 2016
Events

#DMWF – Digital Marketing World Forum

  • Metropolitan West, West 46th Street, New York, NY, United States
  • 18 Oct 2016 - 19 Oct 2016
more details
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Features

International DRTV campaigns: switch it up or they’ll switch it off!

David Cole (pictured) talks us through market researcher fast.MAP’s new international insight, which highlights the importance of adapting a TV ad for different countries. Before launching an international TV campaign, ...

read more Posted by Sally Hooton on June 27, 2016

Ad Blocking Wars

Philip Gamble (pictured) discusses the rise of user ad blocking. Despite years of inflation-beating growth in UK digital ad spend, which now sits at £7.2bn after another impressive jump up ...

read more Posted by Sally Hooton on June 24, 2016

International e-commerce: an opportunity you can’t afford to miss

Marc Schillaci says e-commerce is growing at an incredible rate and represents a real opportunity for SMEs. As an industry, we should be looking to encourage initiatives that support SMEs’ ...

read more Posted by Sally Hooton on June 23, 2016

Best practices for fighting counterfeiters online

After World Counterfeiting Day last week, Charlie Abrahams (pictured) has tips to help brands tackle the issue. Counterfeiting is a growing, global problem that affects all industries — from electronics and ...

read more Posted by Sally Hooton on June 17, 2016
Events

#DMWF – Digital Marketing World Forum

  • Metropolitan West, West 46th Street, New York, NY, United States
  • 18 Oct 2016 - 19 Oct 2016
more details
gma_events