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Latest Headlines

Get ready for polarised customer service to deal with generational split

A new survey from Enghouse Interactive, polling the views of more than 2,000 adults across the UK, has revealed a stark generational divide when it comes to consumers’ likes and dislikes in engaging with businesses and brands. Nearly three times more 16-24 year-olds (46%) than 55 and overs (16%) claimed ...

read more Posted by Sally Hooton on October 31, 2014

Retailers act to curb fraud

Major UK ecommerce players will be able to view behavioural information to establish a consumer’s trading record via a new Transactis initiative A number of leading UK retailers have announced they are sharing data through a fraud and loss prevention coalition being launched by consumer insight and anti-fraud specialist Transactis ...

read more Posted by Sally Hooton on October 30, 2014

Direct mailing campaign evolves to offer paws for thought

A UK direct marketing campaign which started out three years ago as a personalised letter accompanied by a complimentary sachet of coffee, has grown significantly to enable a national fundraising event, to raise up to £30,000 for an assistance dog charity. Specialist mailing solutions specialist, Jigsaw CCS conceptualised, designed and ...

read more Posted by Sally Hooton on October 27, 2014

Australia: finalists for young marketer and creative competitions line up

Australia’s Association for Data-driven Marketing and Advertising (ADMA) and sponsor Telstra have announced the finalists of the 2014 ADMA Young Creative and Young Marketer of the Year competitions (YMOTY/YCOTY). Young Marketer of the Year is judged based on career achievements to date and Young Creative of the Year entrants are called upon ...

read more Posted by Sally Hooton on October 23, 2014
Features

Five ways to improve customer retention

The battle for market share in retail is not necessarily a numbers game anymore, it’s a value strategy. Retailers performing best in their sector today have one thing in common: ...

read more Posted by Sally Hooton on October 29, 2014

Four steps to online success

European online retail sales are set to increase at 11% a year until 2017 (according to Forrester Research). With no end in sight to the growth of e-commerce, more people ...

read more Posted by Sally Hooton on October 27, 2014

Squaring the Data Governance circle

Janani Dumbleton (pictured) discusses the importance of data quality. More and more organisations are starting to understand how critical quality data is in achieving their strategic objectives, not to mention ...

read more Posted by Sally Hooton on October 24, 2014

Making social media customer service skills a priority will bring rewards

Klaas van der Leest (pictured) explains how making agent skills a top priority reaps dividends when it comes to social media customer service. The rise of social media networking sites ...

read more Posted by Sally Hooton on October 20, 2014