welcome
Welcome to
The Global Marketing Alliance
News
Analysis
Networking
join1
The international forum
connecting global marketers
Join
Connect
Discover...

24,000 senior marketing professionals in 75 countries – and growing

globea
Publishing

Regular news and industry views for global marketers

globe2a
Connecting
contacts with contracts,
industry events and networking
buyers with suppliers
delivering2
Delivering
the international forum for global marketers
Keeping you informed
Keeping you in touch
Come and join the
last
Have your say!
Publish your news PRonto
Start publishing here, today
The GMA’s very own news service broadcasts
your PR direct to our global network and beyond
first
Welcome to
The Global Marketing Alliance
News
Analysis
Networking
gma_join_community
gma_pronto
Latest Headlines

City sales and marketing roles jump 64%, year-on-year

Demand for sales and marketing professionals outstrips supply with 1.6 jobs per candidate In the UK, the number of advertised roles for sales and marketing professionals in the City jumped by 64% in May, compared to last year’s figure. The results of the Robert Walters City Jobs Index, which tracks the ...

read more Posted by Sally Hooton on July 1, 2015

Rules change on freephone call charges – impact on businesses

From today in the UK, all calls made from mobiles to Freephone numbers (0800 and 0808) will actually be free. This move from industry body Ofcom is great news for consumers, but will have a financial and practical impact on any UK business that uses Freephone numbers for inbound calls, ...

read more Posted by Sally Hooton on July 1, 2015

Digital remains a male-dominated industry, report finds

New research reveals that men outnumber women almost two-to-one in the digital workplace. The Women in Digital report by digital recruitment agency, The Candidate, studied gender representation in the thriving digital industry. By looking at 150 digital businesses across the North of England, The Candidate uncovered that there are nearly ...

read more Posted by Sally Hooton on June 30, 2015

Brian Cox: without data you’re stuffed

The UK’s Professor Brian Cox, the man whose dulcet tones and trendy clobber have made science sexy at last, has dismissed the argument that creativity is king and data creates nothing, by insisting data is knowledge, “and the more knowledge you have the better it is”. Speaking to the UK’s ...

read more Posted by Charlie McKelvey on June 29, 2015
Events

ADMA Festival of Marketing, Media, Analytics and Advertising

  • Hilton Sydney, George Street, Sydney, New South Wales, Australia
  • 04 Aug 2015 - 06 Aug 2015
more details

M&MGlobal Awards

  • Grosvenor House, Park Lane, London, UK
  • 03 Sep 2015 - 03 Sep 2015
more details

‘Performance Night’

  • Wolkenburg, Mauritiussteinweg, Cologne, Germany
  • 15 Sep 2015 - 15 Sep 2015
more details

Practical Ecommerce Ignite 2015

  • Dallas Union Station, Dallas, TX, USA
  • 16 Sep 2015 - 17 Sep 2015
more details
Features

Mastering brand advocacy in the digital age

Adam Goran (pictured below right) and Paul Bartlett (below left) discuss how creating a programme to encourage advocacy can be a daunting challenge for even the most seasoned marketing or customer engagement ...

read more Posted by Sally Hooton on June 19, 2015

The pros and cons of working in the public sector

Tami Briesies (pictured) investigates whether the public sector is a good option for high flying marketing managers, or whether they should stay away. If you’re a chief executive, chief operating ...

read more Posted by Sally Hooton on June 12, 2015

Global surveys reveal common problems

Jonathan Hulford-Funnell (pictured) says regional differences and challenges are still affecting the cross-border marketer. One of the major challenges of marketing a global business is dealing with local issues. Very rarely ...

read more Posted by Sally Hooton on June 5, 2015

Exploring the changing role of marketing in the digital era

The Global Marketing Alliance was delighted to be the media partner of the FT Marketing Innovators Summit staged in London this week, which explored the changing role of the CMO, the innovations driving ...

read more Posted by Sally Hooton on June 4, 2015
Events

ADMA Festival of Marketing, Media, Analytics and Advertising

  • Hilton Sydney, George Street, Sydney, New South Wales, Australia
  • 04 Aug 2015 - 06 Aug 2015
more details

M&MGlobal Awards

  • Grosvenor House, Park Lane, London, UK
  • 03 Sep 2015 - 03 Sep 2015
more details

‘Performance Night’

  • Wolkenburg, Mauritiussteinweg, Cologne, Germany
  • 15 Sep 2015 - 15 Sep 2015
more details

Practical Ecommerce Ignite 2015

  • Dallas Union Station, Dallas, TX, USA
  • 16 Sep 2015 - 17 Sep 2015
more details