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Latest Headlines

UPU gives global e-commerce a boost

As early as July 2015, online retailers worldwide will be able to move their wares across borders more easily when Posts can start offering a new optional parcel service responding to this need. So says the Universal Postal Union’s Postal Operations Council (POC), which has just approved specifications for a ...

read more Posted by Sally Hooton on November 20, 2014

Globalisation is recovering from financial crisis – report

Detailed analysis of the state of globalisation around the world has been released by global logistics firm DHL, in its third edition of the Global Connectedness Index (GCI). The latest report shows that global connectedness, measured by cross-border flows of trade, capital, information and people, has recovered most of its losses incurred during the financial crisis. In ...

read more Posted by Sally Hooton on November 19, 2014

New online resource for the data protection community

Opt-4, the data protection and permission marketing consultancy, has today launched a new online service for the data protection community called The Data Protection Network. The Data Protection Network (DPN) has been developed to provide dedicated expert opinion, thought leadership, quality resources and learning materials to both experts and non-experts in the ...

read more Posted by Sally Hooton on November 18, 2014

New European digital campaign to promote Philippines

The Philippines Department of Tourism (PDOT) has announced a new campaign to further promote the Philippines through digital and social media platforms. The campaign, launched by the GTI (Global Tourism Interface) Network – a group of marketers from around the world – across France, Italy, Spain and the UK, will aim for ...

read more Posted by Sally Hooton on November 18, 2014
Events

Marketing Sherpa Summit 2015

  • ARIA Resort & Casino Las Vegas, South Las Vegas Boulevard, Las Vegas, NV, United States
  • 24 Feb 2015 - 25 Feb 2015
more details

Direct Margarita International (London Branch!) 2015

  • Hand & Flower 1 Hammersmith Road Hammersmith London W14 8XJ
  • 24 Feb 2015
more details

Technology for Marketing & Advertising 2015

  • Olympia London Hammersmith Road, Kensington, London W14 8UX
  • 25 Feb 2015 - 26 Feb 2015
more details

ADFEST 2015

  • Pattaya, Thailand
  • 19 Mar 2015 - 21 Mar 2015
more details
Features

The Magical Half-Second: making the leap from brand ignorance to brand advocacy

Adrian Collins (pictured) tells how to grab audience attention. How can a marketer recruit advocates to a new product? It is far from easy. For most new products it is ...

read more Posted by Sally Hooton on November 21, 2014

The five most common mistakes of business networking

Are you getting the most out of your networking? Is it bringing you a steady stream of new business? If not, it’s possible you are making a number of critical ...

read more Posted by Sally Hooton on November 17, 2014

How a typo can make or break your business

Kieran Hearty (pictured) explains why our reactions to things like typos can make or break a business. How do you react when you see a typo? Are you irritated? Do ...

read more Posted by Sally Hooton on November 14, 2014

Digital customer experience – capturing the right customer insights

Udesh Jadnanansing (pictured) continues his examination of the customer experience online. Depending on the goals a customer has from using your digital channels, they may choose different paths to reach ...

read more Posted by Sally Hooton on November 4, 2014
Events

Marketing Sherpa Summit 2015

  • ARIA Resort & Casino Las Vegas, South Las Vegas Boulevard, Las Vegas, NV, United States
  • 24 Feb 2015 - 25 Feb 2015
more details

Direct Margarita International (London Branch!) 2015

  • Hand & Flower 1 Hammersmith Road Hammersmith London W14 8XJ
  • 24 Feb 2015
more details

Technology for Marketing & Advertising 2015

  • Olympia London Hammersmith Road, Kensington, London W14 8UX
  • 25 Feb 2015 - 26 Feb 2015
more details

ADFEST 2015

  • Pattaya, Thailand
  • 19 Mar 2015 - 21 Mar 2015
more details