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Latest Headlines

Aimia trials multi-loyalty card app

Aimia, the firm behind the Nectar programme, is launching trials of a new mobile app which will enable users to keep all their loyalty cards – including Nectar rivals such as Tesco Clubcard and Boots Advantage card – on their smartphone. The Cardtrix app is being tested in Ireland, due ...

read more Posted by Charlie McKelvey on August 28, 2015

Campaign aims to empower girls in rural India

Computer manufacturer Lenovo has recently launched a campaign on the web called Pitch To Her, to empower rural girls through technology. Though this is an India-specific campaign, it has seen a lot of interest from organisations and individuals from across the world – such as UN Women, UN Women Australia, Girls Not Brides, Adrianne ...

read more Posted by Sally Hooton on August 27, 2015

£50bn of ads face block by 2016

Ad blockers are expected to wipe out nearly £50bn worth of global online advertising next year, according to an in-depth study which claims take-up of the service will rocket over the next 12 months. The new report from PageFair and Adobe, which says that ad blockers will snatch £14bn of ...

read more Posted by Charlie McKelvey on August 26, 2015

Solution provides details of spending patterns and brand loyalties of 2million consumers

Global data solutions provider Return Path has announced the launch of Consumer Insight, the company’s newest Data-as-a-Service solution, to make email data on more than 2 million consumers’ retail transactions and commercial relationships accessible to help analysts understand consumer behaviour and market trends. By capturing high volumes of online purchase receipts, ...

read more Posted by Sally Hooton on August 25, 2015
Events

M&MGlobal Awards

  • Grosvenor House, Park Lane, London, UK
  • 03 Sep 2015 - 03 Sep 2015
more details

‘Performance Night’

  • Wolkenburg, Mauritiussteinweg, Cologne, Germany
  • 15 Sep 2015 - 15 Sep 2015
more details

Practical Ecommerce Ignite 2015

  • Dallas Union Station, Dallas, TX, USA
  • 16 Sep 2015 - 17 Sep 2015
more details

FT Future of Marketing Summit: Collisions and Complexity

  • 10 On The Park, Columbus Circle, New York, NY, United States
  • 16 Sep 2015 - 16 Sep 2015
more details
Features

Unlocking the true potential of your data

Invest your marketing budget wisely, says Joe Peters (pictured). This is the age of consumer choice: there is now a huge variety of marketing channels available to engage with audiences, such ...

read more Posted by Sally Hooton on August 28, 2015

A centralised hub for global on-line sales

Dino Forte (pictured) tells how international brands can benefit from setting up a single customer service centre. In 2003, a new British shoe company, Vivobarefoot, was formed with a vision ...

read more Posted by Sally Hooton on August 24, 2015

What can classic pre-internet ads teach the marketer of today?

Jed Mole (pictured) asks what ads from the pre-internet era of the 70s, 80s and 90s have to reveal about marketing in today’s multichannel world. Most people of the appropriate age ...

read more Posted by Sally Hooton on August 21, 2015

High frequency content: Retail’s quiet revolution

Retail is undergoing the most fundamental change since the dawn of ecommerce 15 years ago – a revolution in digital content that has gone largely unnoticed, but has far-reaching implications, ...

read more Posted by Sally Hooton on August 20, 2015
Events

M&MGlobal Awards

  • Grosvenor House, Park Lane, London, UK
  • 03 Sep 2015 - 03 Sep 2015
more details

‘Performance Night’

  • Wolkenburg, Mauritiussteinweg, Cologne, Germany
  • 15 Sep 2015 - 15 Sep 2015
more details

Practical Ecommerce Ignite 2015

  • Dallas Union Station, Dallas, TX, USA
  • 16 Sep 2015 - 17 Sep 2015
more details

FT Future of Marketing Summit: Collisions and Complexity

  • 10 On The Park, Columbus Circle, New York, NY, United States
  • 16 Sep 2015 - 16 Sep 2015
more details