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Latest Headlines

CRM chiefs set for bumper year with 26% pay rise

Marketers looking to secure a bumper pay rise take note: people with CRM skills are going to see a 26% hike in salary, according to a new study, which suggests even junior marketing professionals can expect an average increase of 7% compared to 2015. The results of the Robert Walters Salary Survey show ...

read more Posted by Charlie McKelvey on February 8, 2016

Digital ad fraud to cost brands $7.2bn in 2016

The digital marketing industry may already be facing a headache over ad-blockers, viewability and effectiveness, but the rise of ad fraud is likely to turn that into a head-splitting migraine which will cost brand-owners $7.2bn (£5.1bn) this year – up from $6.3bn (£4.45bn) in 2015. That is according to a ...

read more Posted by Charlie McKelvey on February 4, 2016

Etihad Airways appoints first global DM agency

Etihad Airways is ramping up its use of data-driven marketing with the appointment its first dedicated global DM agency, just six months after hiring Cheil to run its digital and analytics account. Lowe Open, which has expanded away from its shopper marketing roots since it was launched by Interpublic in 2010, ...

read more Posted by Charlie McKelvey on February 3, 2016

The Marketors install David Pearson as new Master

  The UK’s Worshipful Company of Marketors installed the new 2016 Master, David Pearson (pictured), and Wardens, at a special Ceremonial Court and Installation Banquet, held on Thursday January 21, at Stationers’ Hall, London. Pearson’s vast global sales and marketing expertise spans four decades, having held senior executive positions with some ...

read more Posted by Sally Hooton on February 2, 2016
Events

MarketingSherpa Summit 2016

  • Bellagio Hotel and Casino, South Las Vegas Boulevard, Las Vegas, NV, USA
  • 22 Feb 2016 - 24 Feb 2016
more details

#DMWF – Digital Marketing World Forum

  • Marina Mandarin Singapore Raffles Boulevard Singapore
  • 29 Feb 2016 - 01 Mar 2016
more details

M I N T Global – Conquering B2B Marketing in a Digital World

  • Heineken Experience, Stadhouderskade, Amsterdam, Netherlands
  • 12 Apr 2016 - 12 Apr 2016
more details

#DMWF – Digital Marketing World Forum

  • Felix Meritis, Keizersgracht 324, Grachtengordel-West, Amsterdam, Netherlands
  • 13 Apr 2016 - 14 Apr 2016
more details
Features

New technology bringing coupons – and customers – back to retailers

Steve Gales (pictured) says customers are looking for a good deal: hence the rise of the humble coupon. Despite the healthy state of the economy, UK consumers, no matter what their ...

read more Posted by Sally Hooton on February 1, 2016

Get personal – making the online user experience as unique as the customer

Robert Yardy (pictured) tells how to create a tailored user experience for every individual. Every customer’s experience of the internet is said to be as unique to them as their own fingerprint, ...

read more Posted by Sally Hooton on January 29, 2016

Grazing – the new mood of ‘snack shot’ marketing

Mass marketing is out – and grazing is in! That’s the verdict of Tony Kemp (pictured), who tells how regular, varied and personal ‘snack’ comms are taking over from the costly ‘spray ...

read more Posted by Sally Hooton on January 26, 2016

How to use video advertising to add ‘true’ value to your brand

Tina Judic (pictured) explores ways marketers can leverage the power of video in their campaigns. With more than £1billion active YouTube users all being presented with a choice of around £5billion videos ...

read more Posted by Sally Hooton on January 18, 2016
Events

MarketingSherpa Summit 2016

  • Bellagio Hotel and Casino, South Las Vegas Boulevard, Las Vegas, NV, USA
  • 22 Feb 2016 - 24 Feb 2016
more details

#DMWF – Digital Marketing World Forum

  • Marina Mandarin Singapore Raffles Boulevard Singapore
  • 29 Feb 2016 - 01 Mar 2016
more details

M I N T Global – Conquering B2B Marketing in a Digital World

  • Heineken Experience, Stadhouderskade, Amsterdam, Netherlands
  • 12 Apr 2016 - 12 Apr 2016
more details

#DMWF – Digital Marketing World Forum

  • Felix Meritis, Keizersgracht 324, Grachtengordel-West, Amsterdam, Netherlands
  • 13 Apr 2016 - 14 Apr 2016
more details